Rob Walling

But then there is a different subset that is problem aware. And the problem that they have is I used GoLynx at insert name of startups. I'm at the new place of employment and my problem is I really want those, right? But they probably aren't aware that there is a solution to this.

But then there is a different subset that is problem aware. And the problem that they have is I used GoLynx at insert name of startups. I'm at the new place of employment and my problem is I really want those, right? But they probably aren't aware that there is a solution to this.

And I imagine they think I need to get engineering to build it because we had a custom one at the other thing and the IT department or whatever maintained it, right? So how do you as a founder who's trying to grow this business understand deal with that of, hey, you're, because in a perfect world, you're at stage one and two, you want to be at four and five, right?

And I imagine they think I need to get engineering to build it because we had a custom one at the other thing and the IT department or whatever maintained it, right? So how do you as a founder who's trying to grow this business understand deal with that of, hey, you're, because in a perfect world, you're at stage one and two, you want to be at four and five, right?

You want to be at like a product, everyone's product aware, because I'm HubSpot or Salesforce, you know, or Shopify, or everybody's most aware, whatever, it never happens, but you're all the way at the other end. So it feels like a headwind. How do you think about that as a founder?

You want to be at like a product, everyone's product aware, because I'm HubSpot or Salesforce, you know, or Shopify, or everybody's most aware, whatever, it never happens, but you're all the way at the other end. So it feels like a headwind. How do you think about that as a founder?

Right, a real customer education challenge, right? Because you're not inventing a new category because the category exists, but it's not a big category yet. It's not DocuSign like electronic signature or scheduling links or marketing automation or something where it's this massive thing with dozens of competitors, if not hundreds.

Right, a real customer education challenge, right? Because you're not inventing a new category because the category exists, but it's not a big category yet. It's not DocuSign like electronic signature or scheduling links or marketing automation or something where it's this massive thing with dozens of competitors, if not hundreds.

It's this, and this is a conversation you and I've had, when you interviewed for TinySeed, was like, how big can this get? I mean, I guess over the course of 20 years, as people move to a new job and move to a new job, it'll eventually propagate. But today, how do you think about that as a mostly bootstrap startup?

It's this, and this is a conversation you and I've had, when you interviewed for TinySeed, was like, how big can this get? I mean, I guess over the course of 20 years, as people move to a new job and move to a new job, it'll eventually propagate. But today, how do you think about that as a mostly bootstrap startup?

I'm presuming, since you're in TinySeed, that you want to get to seven or eight figures in ARR. Yeah, and how do you think about that?

I'm presuming, since you're in TinySeed, that you want to get to seven or eight figures in ARR. Yeah, and how do you think about that?

There are actually quite a few products in TinySeed that are like hard to get the deal signed, but the retention is through the roof. It's like there's zero, there's net negative churn, frankly. And it feels like Trotto is that kind of product. Would you agree that like-

There are actually quite a few products in TinySeed that are like hard to get the deal signed, but the retention is through the roof. It's like there's zero, there's net negative churn, frankly. And it feels like Trotto is that kind of product. Would you agree that like-

And so I'd imagine that your marketing or slash go-to-market motion has to all be outbound, right? because I can't imagine there's much search volume or even much conversation in Facebook groups or Quora or Reddit. I have 20 B2B marketing approaches in SaaS Playbook, and I'm guessing 19 of them don't work.

And so I'd imagine that your marketing or slash go-to-market motion has to all be outbound, right? because I can't imagine there's much search volume or even much conversation in Facebook groups or Quora or Reddit. I have 20 B2B marketing approaches in SaaS Playbook, and I'm guessing 19 of them don't work.

I'm sure in-person event, there are some things that could work, but it seems like you would have to be going out there finding people.

I'm sure in-person event, there are some things that could work, but it seems like you would have to be going out there finding people.

Yeah, that's the stage of a lot of... Most listeners to this show are in that stage of trying to figure out what's the repeatable thing that I can scale up. I remember it was interesting in some of my earlier software slash SaaS companies, I found one or two channels that I could really crank up and really get a lot of volume out of.

Yeah, that's the stage of a lot of... Most listeners to this show are in that stage of trying to figure out what's the repeatable thing that I can scale up. I remember it was interesting in some of my earlier software slash SaaS companies, I found one or two channels that I could really crank up and really get a lot of volume out of.