Rob Walling

When I launched Drip, I remember being like, yeah, I've got to find that one or two thing, one or two, and it never happened. It was just a bunch of things. I don't think there was a single kind of traffic source, so to speak, that was more than 15% of our monthly trials. Oh, wow. I was dealing with Facebook ads. I was paying somebody to run those. We were doing SEO. I was doing podcast tours.

When I launched Drip, I remember being like, yeah, I've got to find that one or two thing, one or two, and it never happened. It was just a bunch of things. I don't think there was a single kind of traffic source, so to speak, that was more than 15% of our monthly trials. Oh, wow. I was dealing with Facebook ads. I was paying somebody to run those. We were doing SEO. I was doing podcast tours.

We had an affiliate program. There was all kinds of stuff. That's great for diversification so that no single source can crush you. It also kind of sucks because I had to manage all of that. At the time, we were like a four-person team, five-person team. By the time we sold, we were 10 people. But, oh, and we were doing cold outbound as well.

We had an affiliate program. There was all kinds of stuff. That's great for diversification so that no single source can crush you. It also kind of sucks because I had to manage all of that. At the time, we were like a four-person team, five-person team. By the time we sold, we were 10 people. But, oh, and we were doing cold outbound as well.

I mean, we were doing all of it, and it was all kind of working, it was all working well enough, and as a big, like, it got the snowball going, and the growth was really good. I mean, that's one of the reasons we got acquired, was we were picking up market share so fast. But I found it frustrating to be on this small team and be like, I don't want to manage all this crap. Like, I needed...

I mean, we were doing all of it, and it was all kind of working, it was all working well enough, and as a big, like, it got the snowball going, and the growth was really good. I mean, that's one of the reasons we got acquired, was we were picking up market share so fast. But I found it frustrating to be on this small team and be like, I don't want to manage all this crap. Like, I needed...

I needed a marketing team of like six or eight people probably. And it was, it was me halftime and a full-time junior marketer, you know, and then like our customer success person halftime. And it just, it was always frustrating. It is, it's not a myth to be like, Ooh, you're going to find one or two things that work, but it's really hard. Like it takes a lot.

I needed a marketing team of like six or eight people probably. And it was, it was me halftime and a full-time junior marketer, you know, and then like our customer success person halftime. And it just, it was always frustrating. It is, it's not a myth to be like, Ooh, you're going to find one or two things that work, but it's really hard. Like it takes a lot.

It doesn't just take a lot of trial and error. It just doesn't work in all spaces or with all categories where you're just going to find that single silver bullet, so to speak. Yeah.

It doesn't just take a lot of trial and error. It just doesn't work in all spaces or with all categories where you're just going to find that single silver bullet, so to speak. Yeah.

Yeah, it's definitely helpful to learn from those who came before you. That's whether if you're in tiny seed, you know how to do that. If you're in the microconf orbit, that's microconf connect or even listening to this podcast and hearing the experience of folks and reading the books and all that.

Yeah, it's definitely helpful to learn from those who came before you. That's whether if you're in tiny seed, you know how to do that. If you're in the microconf orbit, that's microconf connect or even listening to this podcast and hearing the experience of folks and reading the books and all that.

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