Rob Walsh

And I don't see Apple ever releasing out the information that we would need to get on that playback and where it leaves.

Now, you might be able to do it from a smaller percentage of your audience, those that use your own player and use your smartphone app and the people that control that.

Like a little cohort.

Right.

Yeah.

But...

The Wistia example, when you have the majority of people are playing it through the Wistia player, that's a lot different than when you have the majority of people are playing it through iTunes where that information is a black hole and we don't get that.

No, I mean, Overcast is already in the top five of aggregators and they only launched, you know, he only really launched it a year and a half ago.

Yeah, I mean, Overcast, you know, Marco's an incredible talent as far as, you know, he understood it.

He designed it the right way.

I mean, Marco understood what a lot of people don't understand in podcasting.

I mean, if you ever hear anyone say that there's a discoverability issue in podcasting, they don't understand podcasting.

because there isn't a discoverability issue in podcasting.

What there is is an ease of consumption issue.

And what Marco did with his app, Overcast, he made it easy for people to consume the content they know they want to consume.

The end users, when you talk to the everyday end users, they do not feel that there is an issue of discoverability.

They learn about podcasting through word of mouth marketing.

They can go in and search for a podcast.

The only people that think there's a discoverability issue in podcasting are the podcasters whose podcasts aren't being discovered.

Really slow.