SaaS Interviews with CEOs, Startups, Founders
Why Most Podcasters Lie with Rob Walch of Libsyn, EP 249: Rob Walsh
02 Jun 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 2: What trends are emerging in business podcasting?
I'm now at $20,000 per top.
Chapter 3: Why is focusing on 'new and noteworthy' a waste of time?
Five and six million.
Chapter 4: How is the Top 200 podcast list calculated?
He is hell-bent on global domination. We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka. Okay, Top Tribe, this episode is brought to you by FreshBooks, the invoicing tool that I use to make sure I collect all my money in an efficient manner. To claim your free month, go to nathanlatka.com forward slash FreshBooks and enter the top in the How Did You Hear About Us section.
Okay, Top Tribe, this week's winner of the $100 is Rich Jones. Okay, Rich Jones, he is stuck in corporate. He wants to break free. He's binging on the show.
Chapter 5: What is the importance of word-of-mouth marketing in podcasting?
For your chance to win $100 every Monday morning, simply subscribe to the podcast right now on iTunes and then text the word NATHAN to 33444 to prove that you did it.
Chapter 6: What advice is available for sponsoring a podcast?
Okay, Top Tribe, you're listening to episode 249. And coming up tomorrow morning, you're going to hear from Kim Aids. She has five kids and is making this much per month. You won't believe it. Good morning, Top Tribe. I think you're really going to enjoy our guest this morning as you're jogging or driving to work.
His name is Rob Walsh, and he's the vice president of podcaster relations for Libsyn.
Chapter 7: How does Libsyn's business model operate?
Now, prior to joining Libsyn in 2007, he was the president and founder of Podcast 411. Rob is also the co-author of the book, Tricks of the Podcasting Masters, an editor's pick as the top 10 reference book for 2016 by Amazon.com. He was also listed as the fifth
Chapter 8: What common misconceptions do podcasters have about their download numbers?
most influential person in podcasting, according to the book Podcasting for Dummies, published by Wiley Press in 2005. He's consulted on podcasting for folks like Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shinnok with Stitcher, Tim Ferriss, and the Sacramento Kings and Monarchs, just to name a few of them.
He's also a monthly columnist for Pottertainment, the podcast magazine, and Rob was the chair of the Education and Outreach Committee for the Association of Downloadable Media. Rob, are you ready to take us to the top? Absolutely. So this is a landscape that is changing fast. You were in it in the heyday of 2006 when no one knew what the heck was going on, huh? I was in it in 2004, actually.
So yeah, back before iTunes even supported podcasting, I was podcasting.
I love it.
there's a lot of history I want to focus on now because you're a guy that has a lens into data that just most people don't have so so first off what are you what can you share in terms of what you're seeing in terms of new podcasters that are publishing and let's just for the sake of clarity let's just focus on the business category in iTunes do you have kind of metrics or analytics around that yeah I mean first thing I would say for new podcasts is they all seem to be consumed with new and noteworthy which is such a
I don't want to get profound here.
You can use it. This is an explicit show. Hit me.
such a fucking waste of their time. Tell me why. Because it's, it's, they're concentrating on all the wrong things. These shows think that new and noteworthy is going to give them this huge bump. It doesn't in the business section. You're lucky if it gives you a bump of a hundred and a hundred downloads per episode. Yeah. And I've looked at the shows and the bump doesn't last.
And then the people spend all their time going out to other podcasters that aren't even listening to their podcasting podcast, getting fake reviews and, So they're doing all the wrong things where they really should be concentrating on good content. The only shows that ever grow are the ones that have good content.
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