Rob Wiblin

So the SMS is pretty easy to scale, but I guess you have to get the numbers, you've got to get permission to do it, and you've got to put them through the software, clean up the data and so on.

But it sounds like, in fact, getting some ambassadors from these villages is not that hard at all because you're making a bunch of phone calls, getting some names, and then you call them up and you're not putting them through some difficult training process.

You're kind of just asking them, could they do this?

And it might be a relatively fast conversation.

And then potentially you've covered a whole village, right?

Maybe I was kind of asking this earlier, but I kind of want to ask again because I think it's just kind of important.

It seems like parents don't want their kids to die and the benefits of vaccinations are really big and the parents don't object to vaccinations.

What's going on that's causing the parents not to really prioritize as a really high priority, making sure that their kids get the later vaccinations?

Maybe they don't appreciate that like one in every 20 or something of the children who don't get vaccinated end up getting these horrible illnesses and suffering severe consequences.

Yeah.

So their best guess is it's just the basic thing that we can all relate to of you put something off and you put something off because it's kind of a pain in the ass to do in no particular day.

It feels like the day that you want to go and do the vaccination when it requires crossing town or yeah, dealing with your baby, not wanting to get an injection.

So this is a, it's maybe a little bit more like, how do you get people to stop getting late fees on paying their bills or something like that?

Some other like unpleasant erg task that people put off and then they end up suffering because of it.

Actually, maybe it's more like the retirement savings thing where people do not set up their retirement savings properly or they'll continue paying this, you know, 1% fee on their savings for like decades because they could never be bothered going and doing the paperwork to change it.

And then it ends up costing them like often $100,000 or hundreds of thousands of dollars over the course of their life.

Well, that's like a case where the consequences are very big, but...

Yeah, Behavioral Insights Team.

Okay, makes a lot of sense.

Yeah, when you were looking at the studies on the SMS reminders and the ambassadors from Banerjee and the others at J-PAL, were there any kind of weaknesses to the research or perhaps missing components that worried you at all?