Rob Wiblin

Yeah.

You mentioned super ambassadors.

What are super ambassadors?

Yeah, yeah, yeah.

That makes sense.

Yeah, so that's where some of this like qualitative information about like how are they having the effect?

Yeah, what kinds of people are they?

And what are they actually saying to other people?

Yeah, it's really useful for them like having theories about what things to test next.

So yeah, let's come back to Savita.

Yeah, how many people have you managed to reach so far?

I guess you're only two years in, so it's kind of early stage still potentially finding product market fit to some degree.

Okay, so you're reaching quite a bit more people with the SMS stuff, I suppose, because it is slightly more work or you have to train people to find the ambassadors and so on.

Yeah, what's the vision for a fully mature Civita?

How many people might you reach in the fullness of time?

Yeah.

So what's the biggest impediment or the biggest challenge that you foresee getting up to that much larger scale that you want to achieve?

Yeah.

So what's the situation with the funders?

There's some that just want to scale up the existing thing exactly the same.