Rob Wiblin

What's the story there?

other impactful areas and there seems to be an openness I guess it's all seen as positive having been an entrepreneur in the past yeah yeah makes sense so you found your co-founder Fiona through this program how essential do you think it is to have a co-founder if you're starting a project like this to me intuitively I imagine doing something like this on my own and I'm just like that would never work because I would I would get demoralized and then there'll be no one to kind of pick me up when I was feeling down or that we were facing challenges yeah do you have the same sense

Yeah.

It's interesting that you've done this co-founder split where Fiona's doing most of the management and I guess you're on fundraising and strategy and planning and that kind of thing.

Yeah, that makes sense.

I suppose the relationship between co-founders is so incredibly important for an organization's success.

Do you and Fiona spend time socially together to ensure that any potential frictions kind of get smoothed over?

Yeah, did you do a lot of screening to figure out whether you were a good match before you started the project?

Or was it kind of, well, we'll try getting the project going and that will test the relationship?

Are there any ideas that charity entrepreneurship has kind of shortlisted as promising interventions that people should scale up that you're particularly excited by that you'd like to see listeners maybe jump on?

Yeah.

Do you have a view on this question of how broad the program should be that charities should run?

So to explain what I mean, I guess one vision for Civita might be that it's really good at delivering the SMS and the ambassadors, and then it should expand into all kinds of other health interventions in order to have more impact and use the expertise that it's developed.

An alternative might be, no, Civita should specialize in this one thing and absolutely kill it and just get as big as it can with that, rather than diluting itself into other areas where maybe it's not going to be quite strong.

And if someone wants to deliver a different intervention, they should start a new organization that just nails that other thing.

Yeah, do you have a view on that?

Yes, speculating.

What else might the ambassadors be useful for spreading?

The first one that jumped into my head was getting people to quit smoking, but I suppose that's maybe a much heavier lift.

No, okay, you're shaking your head.