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Robert Cornish

๐Ÿ‘ค Speaker
239 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

yeah what is so on the three five you did last year were you break even or did you profit some we profit a little bit last year yeah that's good and do you think you'll i mean are you basically sort of higher you're reinvesting everything right now for the next couple years you're probably gonna be break even the next few years yeah you know what when when this pandemic hit i started getting really aggressive about like like set asides and building a war chest and all that kind of stuff because that was really interesting like i i around february i don't i'm

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

usually unflappable, but I got a little freaked out.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And we made a commitment that we were not going to fire anyone whatsoever.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

We wanted to keep everybody on board and just keep going.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

So we basically 4X'd everything that we were doing.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

We started, I personally was making 50 plus phone calls per day.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

We started making cold calls, just whatever, everything.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

It got super aggressive.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And we just paid off debt basically.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And then we built up our war chest and we're continuing to do that.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And so everything that we're doing this year, it's actually interesting enough, been a great year for us.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

I mean, we had some, you know, we had some lines of credit and different things like that.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

We had, um, you know, we had about $300,000 in just, in just some debts at the beginning of the year, which we've paid off almost entirely, um, from February until now.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And actually I had to buy out my partner last year.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

So that was part of that.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And it was, last year was pretty tough, but we basically paid that off entirely.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And then we're now, you know, building up a pretty strong war chest and we're just going to continue along that path because you just don't know what's going to happen.