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Robert Cornish

๐Ÿ‘ค Speaker
239 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And so our job was to basically build a repeatable, scalable training model.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Right, and the people on the ground.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

So they're all sane and doing the exact same thing.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

So they could take that series of content that we created, we built out a series of nine videos, some drills, and some other things, and they could deploy that through their LMS, learning management system, to make sure that everybody's doing the same thing.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Somewhere around there, 2,300 reps, yeah.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

No, we just have like an enterprise contract, a budget that they commit to per year.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

I think in that scenario it was $200,000 or $300,000 or something like that.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

It wasn't all for that, but it was part of that went to training.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

You know, some of it's just a la carte, to be honest, different divisions that need different things related to sales enablement.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

But it could be, like I said, it could be from marketing, sales, training, and customer experience.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

So for example, we might be building out, when you look at the sales journey, we might be mapping out their sales process and arming the team with everything that they need to help follow up and follow through and nurture the sales cycle.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

We found that on average, people follow up about three times, but it takes 18 plus contacts to actually close a deal.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

So there's a big discrepancy between those two.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And you start looking at it and go, well, why are they not following up?

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And you start finding that they're running into call reluctance, they're running out of gas.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

So these large companies are spending a huge amount of money on driving the lead in the first place, but then they're not really supporting the sales enablement side enough to actually see it through and get a closed deal.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

So we start creating content, whether it's decks, case study material, experience trailer content, all the different things are going to help win confidence and give them tools to stay the course and close the sale.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Well, right now, I mean, you know, we have 200 projects going at any one time.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And right now we, we have many, many customers.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

We don't have like a large agency where they only have 10 or 20 customers that are working with.