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Robert Cornish

๐Ÿ‘ค Speaker
239 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

So we actually have quite a lot more than that.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

you know, right this minute, probably somewhere around 100.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

But in terms of the enterprise contract, you know, it's probably somewhere around 10 or 15.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And so we're in the middle of transitioning to more contracts, right?

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

We want to have 80% contracts and 20% transactional.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Right now, we still have probably 80% transactional and 20% contract.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

It just seemed to work.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

It's working for us and the numbers are showing up in terms of our growth and what we're doing.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

And also it allows us to really invest in the company.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Like with AT&T, we can really focus on helping them solve problems and put more people internally on AT&T to deliver better customer experience, better work, hire better talent.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Right now we're talking to some people who are bringing on board high-end 3D animators and people who can do incredible work.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

I think it's more focused and I actually enjoy it better.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Sorry, I may have misspoke.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

We're moving more into like more enterprise contracts, right?

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

No engineers, really talented, creative people.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

So for us, you know, we're, we have animators, we have videographers, we have audio engineers, we have copywriters and voiceover talent, all that kind of stuff.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

We're not doing any building or coding.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

We're doing things like animated videos.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

Animated banner ads and work like that for Dell.

SaaS Interviews with CEOs, Startups, Founders
Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

We're doing a lot of video content again, you know video is really Huge these days and it's it's only growing and all the different vehicles in terms of where it can go as as you know What's the what's the trick to video like so I have run so many tests around this like I have spent, you know 20 grand on one 60 second video and