Robert Cornish
๐ค SpeakerAppearances Over Time
Podcast Appearances
You know, I used to say exactly what you said years and years ago.
I used to say the exact same thing.
And then we really started going heavy on it.
But I think there's truth in what you said in both angles.
I think that content creation and recording on your phone and doing that sort of rough, authentic piece has value.
But at the same time, I think that when you're dealing with a Fortune 500 company and they have a specific pitch in their Microsoft Cloud, they're pitching their Microsoft Cloud,
there's a level of professionalism and polish to the deck, into the pitch, and everything that's being presented to the audience.
And I think it's very different.
It comes down to the audience and who you're communicating to, and they're expecting the same way you would have a polished site, the same way you would have a polished deck or a polished webinar.
It needs to say the right things in a way that's going to compel and move the audience.
And I always say to people that I don't believe that clients are coming to us for video.
I believe they're coming to us for communication.
Our job is to actually understand who's watching this, why they're watching this, what are the pain points, how to get in their head and how to move people in a way that's compelling.
And ultimately, that's what we're doing.
I think anybody can create a video.
I want to do the first thing you said.
I've always wanted to do the first thing you said.
As long as I can remember, I always wanted to be an entrepreneur.
Since I was like eight or nine, I'd be writing ideas for businesses.
It's just who I am, I think.