Robert Epstein

And I don't blame them.

And I don't blame them.

Well, some are subtle and some are not. Now, for example, when they did targeted messaging on those days before the election and then we got them to stop, that was kind of subtle because if you're getting a go vote reminder, you don't know that your neighbor is not getting a go vote reminder. So it's only a monitoring system that can document that, that they're doing this in a targeted fashion.

Well, some are subtle and some are not. Now, for example, when they did targeted messaging on those days before the election and then we got them to stop, that was kind of subtle because if you're getting a go vote reminder, you don't know that your neighbor is not getting a go vote reminder. So it's only a monitoring system that can document that, that they're doing this in a targeted fashion.

That's called the targeted messaging effect. We've quantified it. We know exactly how powerful it is. But that's less subtle, believe it or not, than most of these techniques. Most of them involve, for example, on YouTube, showing you recommendations. And at the top, the one that plays automatically, if you don't do anything, that's the up next video, right?

That's called the targeted messaging effect. We've quantified it. We know exactly how powerful it is. But that's less subtle, believe it or not, than most of these techniques. Most of them involve, for example, on YouTube, showing you recommendations. And at the top, the one that plays automatically, if you don't do anything, that's the up next video, right?

And that used to be labeled that way, and you could easily stop it, turn it off, and then they got rid of the label. But the point is that that sequence that they're showing you can produce enormous shifts. And for people who are undecided, I should be clear, for people who are undecided, Just by exposing them to a sequence of videos, they can easily push 40 to 60% of undecided voters.

And that used to be labeled that way, and you could easily stop it, turn it off, and then they got rid of the label. But the point is that that sequence that they're showing you can produce enormous shifts. And for people who are undecided, I should be clear, for people who are undecided, Just by exposing them to a sequence of videos, they can easily push 40 to 60% of undecided voters.

Now, those numbers shocked me. When we started doing these studies and we were getting numbers that big, I thought we'd get shifts of 2 or 3%. We're getting shifts of 40 to 60% or more. And with techniques that no one's ever even heard of and that you cannot see. How would you know?

Now, those numbers shocked me. When we started doing these studies and we were getting numbers that big, I thought we'd get shifts of 2 or 3%. We're getting shifts of 40 to 60% or more. And with techniques that no one's ever even heard of and that you cannot see. How would you know?

How would you know that that sequence of videos that they're recommending, how would you know that they have a very particular bias and that that has been personalized? That list is personalized for you. Based on the massive surveillance they have been conducting on you, if you've been on the internet for 20 years, they have more than 3 million pages of information about you.

How would you know that that sequence of videos that they're recommending, how would you know that they have a very particular bias and that that has been personalized? That list is personalized for you. Based on the massive surveillance they have been conducting on you, if you've been on the internet for 20 years, they have more than 3 million pages of information about you.

So when they are manipulating you, believe me, they're doing it in a very, very optimal fashion, or I should say optimized fashion. This is scary stuff.

So when they are manipulating you, believe me, they're doing it in a very, very optimal fashion, or I should say optimized fashion. This is scary stuff.

No, I got it. And I was afraid you were going to ask me that question because a few weeks ago I would have said, that last bit on Rogan when I was so fed up and so on and having a meltdown was because at that point in time I felt like I felt like There's just nothing we can do here. These companies are just going to do whatever they want and they're going to ignore everybody and so on.

No, I got it. And I was afraid you were going to ask me that question because a few weeks ago I would have said, that last bit on Rogan when I was so fed up and so on and having a meltdown was because at that point in time I felt like I felt like There's just nothing we can do here. These companies are just going to do whatever they want and they're going to ignore everybody and so on.

Then I was shocked to find that we actually did get Google to back down in multiple ways, which ended up giving Trump a lot of votes. So I'm thinking, okay, I'm not a big fan of Trump, but still maybe he will go after them very aggressively. What happens then? The head of Google calls up Trump

Then I was shocked to find that we actually did get Google to back down in multiple ways, which ended up giving Trump a lot of votes. So I'm thinking, okay, I'm not a big fan of Trump, but still maybe he will go after them very aggressively. What happens then? The head of Google calls up Trump

before the election and makes nice and then calls him up afterwards and then donates a million dollars to the inauguration. All the tech companies immediately just lined up to serve Trump and he loves loyalty and they've all just lined up. And then Google changed the Gulf of Mexico to the Gulf of America. Google has gone along with all of these geographical renamings that Trump was demanding.

before the election and makes nice and then calls him up afterwards and then donates a million dollars to the inauguration. All the tech companies immediately just lined up to serve Trump and he loves loyalty and they've all just lined up. And then Google changed the Gulf of Mexico to the Gulf of America. Google has gone along with all of these geographical renamings that Trump was demanding.