Robert Fried

It's very popular.

There are articles all over the place about it.

These people that are...

You know, it's a larger conversation about the dietary supplement space in general, how you could play, in my opinion, a very vital role in helping to educate consumers.

That's an example of misinformation.

It's trendy, people are selling it, people make money by selling it, but the science isn't there.

The studies don't yet exist for taking NAD.

If you go online, you'll see all these companies selling an NAD supplement.

NAD supplements don't elevate NAD.

You need a precursor.

You need something that's cleanly and safely gets into the cell and converts into NAD.

And the same is true with IV and injection.

But the industry hasn't evolved to a place where there's a way for consumers to learn that information.

This is why we were excited that you invited us to come on here and try to explain that.

It transcends just NAD.

It's dietary supplements in general.

Oh yeah, we've talked about that quite a bit.

The lack of scientific literacy is, more often than not, exploited to sell products these days.

But there are many instances where, you know, something that might sound good or at least appear like a positive thing on paper or like a positive thing to take.

The bioavailability is just like really poor or it just doesn't, you know, from a physiology standpoint, even begin to make sense.