Robert Fried

That's a good thing.

But we think the industry in general should come together.

and we're actually trying to do this we've created something called the trust alliance and we're trying to create an alliance of influencers frankly like you and amazon and walmart and and dietary supplement companies that really go to the trouble of adhering to the regulations and really do quality controls and we'll show where they made it and show the c of a of where they made it and we're going to try to create a label that perhaps consumers can trust that's cool

Yeah, I mean, this is definitely a trusted space.

We do our best to we do our best to inform consumers and help.

I mean, I do my best to help my listeners make the best choices for themselves possible.

Thank you for that.

Yeah, no, of course.

Because of what I went through with my mom, I can't help but envision that there's somebody just like my mom at the other end listening to what we're recording, what I record on every episode in their headphones.

And I want to be as transparent and help them make the best decisions that they can for themselves.

That's beautiful.

You said that NR is found naturally in dairy.

I didn't know that.

In milk.

Wow.

The elixir of actual life.

It was fascinating because the more I learn about dairy, the more impressed I am by it.

And also, I remember that there was a time when I was not...

a fan of dairy.

This was many, many, many years ago when I had just, I guess by osmosis, absorbed some of the rhetoric that you hear sometimes from the wellness industry.