Robert Glazer

And 10 years later, it was up 10x.

They made our team miserable.

And he is just like, we just have to do this.

They made everyone miserable.

And we just decided we're not going to renew the contract.

And the company in the long run was better off for it.

And I think we had so much turnover on that team.

And I think it bought us a ton of credibility with our team and helped our culture grow.

I think values decisions cost you more in the short term.

We gave up our biggest customer years ago because they violated one of our core values of embraced relationship.

Usually there's an upfront cost because it's easier to do what's easier, right, in the short term.

But I think you gain ultimately in the long run if you're willing to sustain that short term.

They made our team miserable.

They made everyone miserable.

And we just decided we're not going to renew the contract.

And I think we had so much turnover on that team.

CVS also years ago, when they rebranded as CVS Health, they stopped selling cigarettes.

And I think it bought us a ton of credibility with our team and helped our culture.

They lost $2 billion a year, but they were like, look, we can't rebrand to CVS Health and sell cigarettes.

I think values decisions cost you more in the short term.