Robert Glazer

you'll very quickly get answered.

And that's why it was pretty funny when Enron was going out of business, pretty much, you know, they had integrity and respect and those things when really the core value was probably like, act, don't ask and, you know, be incredibly aggressive.

You know, that's actually what got you a bonus or got you a promotion at Enron.

So when I've done sort of consulting work with organizations on this, we end up talking to their employees.

And we ask them a lot of behavioral-based questions to try to understand what are the behaviors that you value most in your peers.

And then we look at the core values and we say, which one of these rings true to you and which one doesn't?

And we're trying to solve the say-do gap.

So there's some stuff that the company is saying that it's not doing.

But then it's interesting.

Employees can always identify a couple of things that they really love or they value in their peers or that's kind of a prized behavior that's not being said.

And so we can align those things and we can kind of update the values and we can move away from one word and we can run them through the rubric of it's got to be action oriented and decision.

And it's got to be something you would say to someone, you're doing a good job at this and you're not.

But at the end of the day, if leadership isn't bought into that and doesn't hold that accountable from the top, it's really not going to matter.

My favorite email I got this year was from a hospital system that we had worked with to refine their core values.

And someone who came into that from a different group that I had helped him before.

And it was funny because we have these values and they always love their acronyms.

Um, and, and I won't, I won't tip off here, but there was a guy who really wanted heart as one of them.

And I'm like, can you tell me one of the things under heart?

Can you remember what it is or tell me how it's rewarded?

So we spent a lot of time looking at, you know, particularly the teaching hospital and