Robert Glazer

That's living your values.

There's another one I really like where the CEO of Dick's Boarding Goods.

Very close to the line.

It was something like that.

And so Dick's basically decided to bump up the age to 21 in the store, stop selling automatic weapons and a whole bunch of stuff.

So I think it was about 10 years ago and there was a school shooting and what the CEO found that the shooter had bought guns and ammunitions from his store.

And all the analysts and stuff told them they were going to lose hundreds of millions of dollars.

And while it wasn't actually used in the shooting.

And basically a month later, the stock was up $500 million more.

He was incredibly shaken up by it.

And he said, my dad always told me, you take care of those in the community that you live in.

And 10 years later, it was up 10x.

And he's just like, we just have to do this.

Very close to the line.

It was something like that.

And the company in the long run was better off for it.

And so Dick's basically decided to bump up the age to 21 in the store, stop selling automatic weapons and a whole bunch of stuff.

And all the analysts and stuff told him they were going to lose hundreds of millions of dollars.

And basically a month later, the stock was up $500 million more.

We gave up our biggest customer years ago because they violated one of our core values of embraced relationship.