Robert Glazer

So, I mean, I have a personal definition of personal core values and I'll kind of switch it back.

I think core values are the non-negotiable principles that guide your behaviors and decisions.

So in an organization, they need to guide your employees' behaviors and decisions.

For an individual, I think they're intrinsic, not aspirational.

They reflect who you are, not who you wish you were.

In fact, when you figure them out, you kind of look back and you see, I've always been that way.

They're consistent across all aspects of life and work, relationship, personal decisions, and they're clarifying.

They help you make better choices about who to spend time with, what work to do, where to live.

We talk about kind of the big three in the book.

So that's for individuals.

For companies,

Every company, and I think you and I share this, they have core values.

They just may not be the things on the wall.

We're training a puppy, right?

And we have good girl and bad girl.

And that's what happens.

It's the behaviors that you reward are ultimately the core values and the culture.

And so sometimes those match what's on the wall.

Most times they don't, but they kind of exist.

Because if you start asking people, all right, what's the type of behavior around here that gets rewarded or doesn't?