Robert Glazer

Yvon Chouinard is actually the founder of Patagonia.

And he loved the environment.

And that ended up being the launch point of Patagonia.

And this pained him personally.

And it was when his father said, you do the right thing or you take care of the environment.

And look, Patagonia might not have been what it was if he had kept selling the product that destroyed the environment rather than helped it.

It was just a core value of his.

This product was like 80% of his revenue.

He decided to stop selling it, pushed himself to innovate a totally different system that would wedge in and didn't go into the rocks.

Yvon Chouinard is actually the founder of Patagonia.

And you remember when they closed on Black Friday, they encouraged people not to buy stuff years ago and to bring your old stuff in and they would sew it up.

And that ended up being the launch point of Patagonia.

And look, Patagonia might not have been what it was if he had kept selling the product that destroyed the environment rather than helped it.

That's living your values.

There's another one I really like where the CEO of Dick's Boarding Goods.

So I think it was about 10 years ago and there was a school shooting and

The CEO found that the shooter had bought guns and ammunitions from his store.

Yeah, and you remember when they closed on Black Friday, they encouraged people not to buy stuff years ago and to bring your old stuff in and they would sew it up.

And while it wasn't actually used in the shooting, he was incredibly shaken up by it.

And he said, my dad always told me, you take care of those in the community that you live in.