Robert Glazer

And he invented this climbing, I think it was called like a pivot technique.

that you could put into a rock and nail it into a rock and basically hike.

So what I heard recently was there was a guy named Yvonne Chouinard, who was from, I think, Norway.

And it totally changed hiking and everyone all over the world was into him.

And he was going out hiking and seeing his invention in the real world.

And he was an entrepreneur and one of the first outdoor entrepreneurs like 60 or 70 years ago.

He was seeing all these holes in the rocks and all this permanent damage.

And he

And he was a big climber.

loved the environment.

And he invented this climbing, I think it was called like a pivot, that you could put into a rock and nail it into a rock and basically hike.

And this pained him personally.

And it was when his father said, you do the right thing or you take care of the environment.

It was just a core value of his.

This product was like 80% of his revenue.

And it totally changed hiking.

And everyone all over the world was into him.

He decided to stop selling it, pushed himself to innovate a totally different system that would wedge in and didn't go into the rocks.

And he was going out hiking and seeing his invention in the real world.

He was seeing all these holes in the rocks and all this permanent damage.