Robert Glazer

Honestly, that means a lot coming from you and given what you do.

So I appreciate that.

Maybe we can talk about how to bring that magic to everyone who's listening.

Yeah, so I, by looking at my time, I spent 99% of my time trying to find better ways and share it.

And I really, it ties to value.

I identified a few years ago that what sort of lights me up the most is sharing ideas that help people and organizations grow.

Yeah.

So I think you and I share a similar viewpoint.

And when I was going to write a book on core values and the reason why I ended up doing the parables, I just felt like a lot of people would tune out when they hear it because we see the same companies and the same wall art.

And I didn't believe in any of this stuff years ago.

And then I saw some truly extraordinary companies and cultures and

their core values didn't sound like respect and integrity and team.

And they weren't just on the wall.

They were completely operationalized in the business.

They were what the leaders talk about.

They were what they rewarded.

And I realized that, yeah, it really is the ultimate foundation of culture.

But if I had to guess, I'd say I see it in 1% or 2% of companies.

So it's not

It's not surprising.