Robert Glazer

Like I quit my job.

I did that like awesome stuff.

And I was like, I need to get this to more people because too many people won't jump into a course.

And I was like, I want to write a book, but I had this, I had this vision, Mick, like I tell the story of, of literally like being in Barnes and Nobles and my book called on values, you know, on the, on the shelf and everyone walking by it and no one wanted to picking it up being like, I'm going to pick a book on values.

I just was like, it's going to be I have this framework.

I really believe it's different.

I just it's going to be boring to read as a nonfiction book.

And and, you know, things happen in life, like getting rejected from the Friday Forward book.

And, you know, my daughter was joking to me one day.

I push my kids a lot to do things outside of her comfort zone.

She's like, you're Mr. Nonfiction.

You read nonfiction.

You write nonfiction like you should write a fiction book.

That would be hard for you.

And I was also finishing one of Patrick Lencioni's books, who I love.

And I was like, huh?

I was like, I actually think this would work well if I could show it in a parable format.

And I have no idea how to do that, but I'm willing to give it a try.

And that's basically how the book was born.

Well, look, both Bob Berg, who wrote The Goal Giver, who I knew, and Patrick, I kind of sent them drafts.