Robert Glazer

When I did a branding exercise, my core values, they'll sound different.

I think that if you can figure out your values, they're like the pillars and the purpose is the roof that sits across all of it.

I mean, they're find a better way and share it, which is why I'm here today.

Health and vitality, self-reliance, respectful authenticity and long-term orientation.

Some people, they're really stressed to figure out their purpose.

It's like, show me what you value and the things that you want to do.

And so, yeah, when I did a personal branding exercise, those were very close in there.

And then it's easier to sort of look at an overarching purpose that sits across that.

And when people write me after my newsletter and they are very upset about something and they want to talk about it,

But I think it's almost easier to help figure out the values piece before the core purpose thing.

I totally lean into that respectful authenticity and I respond to them.

And so I can point to a lot of things I've done in my business.

My whole two weeks notice book was very much a respectful authenticity thing with my kids and self-reliance.

I did.

I stepped down almost four years ago now.

So yeah, if you want to be happy and engaged, you want to live in congruence with these things.

And I think online has made it way too easy for us.

There's stuff we say online that we would never say to someone's face if we were sitting down in a conversation.

That's a great question.

And I have been with so many entrepreneurs that have struggled through this.