Robert Peston

For more, let's bring in Bloomberg's Felix Gillette, who joins us now.

There's a deadline to this, the bid part, and so there's some mechanics to why Warner Brothers Discovery took this step.

Yeah.

It's interesting now that's a reverse spin-off.

Initially, it was going to be Warner Brothers that was spun off the actual bit of movies and the magic and the streaming and cables were going to be left with Discovery Global and now it's the other way around.

But whatever the case, Denis Zaslav's saying, look, I'm committed until 2030 unless he has to leave because the company is bought.

From your perspective, you're hearing more that the insiders would like it as a whole sold or would they like it sold for parts and to different players?

But really, they want the studio, the library, in terms of scale, getting their streaming business, Peacock.

I think they're worried that if they don't do a big transaction like this, you know, it's going to be very difficult to keep up with Netflix and Amazon in the years ahead.

Felix, you've already answered this, but let's leave our audience with the what we know.

So explain just very quickly again the deadline and where we think these bids stand.

Well, seemingly a $58 billion offer from Paramount Skydance is not enough.

Bloomberg's Felix Gillette, we appreciate you breaking it down.

Chinese e-commerce platforms, they saw strong sales during the country's month-long shopping event, Singles Day.

Now, an AI integration emerged as a major growth driver of that.

Let's speak with Jacob Cook.

He's co-founder and CEO of WPIC.

It's marketing and technologies which helps global brands expand their reach in Asia.

And boy, have we seen the reach of Singles Day into weeks, into months.

But are the numbers actually good when you take into, well, the idea that it is longer than on previous times?