Robert Peston

OK, where is the Chinese consumer right now?

Jacob, are we in a position where we can look at all of the Chinese technology companies that participate in this and say, this specific company won.

They are ahead.

Alibaba is the one I'm thinking about most because in early October, the shares hit, I think, their highest level since 2021.

But there's no sort of tangible evidence that any one company, at least from what I can see on the Bloomberg Terminal, did any better or AI made any more impact than any other in this period.

I mean, the government's been there to prop it up.

There's been subsidies.

So in many ways, people would say that they should be able to buy at this moment.

What is it that they buy in terms of domestic brands versus, well, the companies that you advised who are trying to access Asia at this moment?

Stephen Engel, our reporter over in Asia, did a beautiful wrap-up of the ways in which they are targeting using e-commerce, social media, and the influence of influencers.

How are you seeing AI and some of the ways in which technology are helping some of the brands that you represent?

Jacob Cook, CEO of WPIC Marketing Technologies.

You're always on the ground and then somewhere stunning like Vancouver.

How do you do that?

It's great to have you back on the show.

Welcome back to Bloomberg Tech.

Let's take a check on these markets because we're all over the place today.

Look, we started much in the red.

We had anxiety building once again, tech valuations, what the Federal Reserve might be able to do in December, what economic data is going to tell us.

the rebound kicked off.