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Robert Smith

๐Ÿ‘ค Speaker
1160 total appearances

Appearances Over Time

Podcast Appearances

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And this is partly because the Magnavox Odyssey, it was called, the game that Bushnell saw under development from Magnavox, had come out.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

There was a, you know, somebody tried a home video game and it had done badly.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

But it turns out that's because it was a bad game and Magnavox just thought of it as a way to sell TVs.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Classic incumbent mistake, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

They're just thinking about their old product.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Eventually, Valentine does get Atari a key break.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

He sets up a meeting with Sears, which, of course, was the biggest retailer in the country at this point, as we talked about a few weeks ago.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Gets him this meeting to pitch Home Pong, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Pong for the home.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Valentine sent Bushnell to Sears headquarters in Chicago for a meeting, told him to wear a suit.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Or at least that's Valentine's version of the story.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Interestingly, Bushnell has a different version.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

According to Bushnell, Atari cold-called Sears, got put through to a buyer who was immediately interested and came out to California right away.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And I actually love these two different stories.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

I think there's like a little... Stop looking at your computer.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

I'm sorry.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

I'm playing punk.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Yes.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It's addictive.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Yes, go on.