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Robert Smith

๐Ÿ‘ค Speaker
1160 total appearances

Appearances Over Time

Podcast Appearances

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And I actually think there's something interesting in the fact that these two guys remember this so differently because it speaks to this divide between venture capitalists and founders that persist today, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And the question is, what is venture capital really doing?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

A lot of founders will say, oh, they're just putting up the money.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And most of the venture capitalists will be like, no, no, these are guys who don't know what they're doing.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

We're putting up the money.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Right.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Yeah, yeah.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And so...

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

I don't know what happened in this case, but whatever was the case, a buyer from Sears did come out to Atari one day in April of 1975, showed up at 8 a.m.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And of course, nobody from Atari is in the office yet.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

But eventually, Bushnell and the others show up.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

They let the Sears buyer play with their Pong prototype.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It's fun, you know.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Bushnell gives him a sales pitch.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Bushnell's a great salesman.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And the Sears guy wants in.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And he asked Atari, how many of these home video game devices can you make for this year's Christmas shopping season?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It's April, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It's April.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

At this point, Atari has made zero of these home machines.