Robert Smith

It's not even really this prototype.

Because it's a fake prototype.

It's this wood box painted to look like it's plastic and like glued to whatever, a coffee table.

And it's got a hole underneath it.

And there's wires running down to like a much bigger, essentially computer they've jerry-rigged in like an apple crate hidden under the table.

And then an eight-year-old moving the pixels around.

Right.

It's a mechanical Turk home pong.

So the Sears guy asks, you know, how many can you make for Sears, the biggest retailer in the world, I believe, still at this point.

And Bushnell's like, give me a minute to talk with the team.

And he goes out and he talks to his head of manufacturing.

And, you know, they've been making at this point big arcade games where a big run is 5,000 machines.

The head of manufacturing is like, how many can we make, you know, in a few months to get them in time?

We can make $25,000.

$25,000.

So Bushnell goes back in with the Sears guy and he says, for this year, we can make you $75,000.

Just multiply it by three.

That's a good CEO move.

They asked him how he did it.

He didn't even say multiply by three.