Robert Warner

And this is where it really gets to start properly, which was our partner launches.

The way we do partner launches is we do joint ventures with them.

And so what we will typically do, and how we start this off,

We'd got data from our internal launch in July as to how many people showed up at the webinar, how many purchased live on the call, what the average order value was.

So that's our warm customer list.

We wanted to test how well we can replicate that with other people's warm customer lists.

So we made it really super easy for them.

We gave them the webinar titles, the email swipes, the replays.

We promoted their offer to our audience.

It was a typical webinar swap.

There's nothing complicated about this.

We were tracking all our key metrics.

What were the total earnings?

What was their total commission they were going to get from month one?

What was the live conversion rate on the call?

What was the earnings per attendee?

And then once we got one set of numbers, we could go again and again and again and again.

Full disclosure, though, if you've worked with joint venture partners, you know it's like herding cats.

These guys have damned hard work.

Wonderful, brilliant, but damned hard work.