Robert Warner

We're in months.

We're kind of baby steps at this.

We are really the new kids on the block trying to figure stuff out and breaking things as we go.

So everything we see here is us just kind of winging it a bit.

So June, we had no product.

July, we did our first launch, and we got to 144k annualized, which was a really nice start on the first month of launch.

Fast forward over to where we are now, and in September, we'll hit about 1.25 million ARR, something up there or thereabouts.

And in context, we went full-time on this in January.

Until after we launched in July, most of the rest of 2021 was focused on selling our agency.

In fact, although I'm from the UK and Joe's from Ohio, we sold it to a guy in Austin who will probably catch up with this weekend.

So that was our big focus the second half of the year, not building and growing our SaaS.

So it largely got backburned until kind of January.

So what do we do at PPC Ad Lab?

PPC Ad Lab, essentially, it's Google advertiser data.

What we're interested in is who is advertising on what search terms, in what locations, with what ad copy, what devices are they targeting, what times of day do they run their ads, what days of the week do they run their ads, and providing this hyper level of detailed competitive intelligence so that you know at any one time what your competitor's doing.

Are they bidding on your brand?

Are they breaking any franchise rules, which is an interesting use case we've come across?

Are they lists of people you can prospect and target for your own outreach?

People spending money on Google Ads is usually a really good indicator they're spending money in other marketing services.

So it's a great qualifier.