Robert

Anytime they see a photo where there's like a very muscular guy and then like someone who's not as muscular, Oh, he's getting mogged like that.

The Chad is mogging on this beta, right?

As opposed to like, well, these are just two guys of slightly different sizes standing next to each other.

They can kind of only conceive of human relationships in patterns of dominance and violence, which is a really important thing to note.

Um,

But this idea of like a Chad mogging a beta is not just influential in like online terminology.

It gives us some of the like to this day widest spread memes online.

Like there's a bunch of major like Chad versus beta meme formats that all come out of the insult culture in this period.

We'll have a couple on screen, but you've definitely seen these.

One is on one side you've got like a drawing usually like without any color of like a bald guy with glasses who's like yelling and crying.

And then next to him, you've got like the guy with the beard and his hair is well coiffed and he's got like a strong jaw and a thick neck and he's like, that's the Chad, right?

And you'll have the crying beta saying something ridiculous and the Chad will say something cool.

There's a million ways that this meme format gets used.

Everyone's seen it, right?

Yeah.

And there's the other version of it that I'm sure you've all also seen is you've got the illustration of like the beta dude who's got like his shoulders slumped and he's walking forward.

And you've got the Chad who's got like fucking golden hair and a triangle and he's like buff.

And it's kind of a funny drawing of like a Chad too.

And you'll have like both of them labeled in different ways.

These can refer to anything.