Robin Mellstrand

Well, the customer stock for the consultancy is handed out off to someone else to continue that work.

Oh, not even that.

Okay.

Almost nothing.

I think we sold it for $2,000 in the case of beer.

Yes.

No particular emotions attached.

Yeah, we were bootstrapped for the first two years.

But now we have raised.

How much?

In total, around $3 million.

And why did you decide to raise?

Because we think that we have a solution to, we have found a solution to search, basically, in this particular context.

A lot of people are trying to do what we're doing, but we have a solution for this.

But that's not always going to be the case.

This is an area that is heavily invested in right now, and there's going to be a consolidation of technologies in the upcoming years.

Either we are a victim to that consolidation wave or we drive it.

And if we go organically, we will be probably the best search provider in Stockholm, but that won't matter too much in a couple of years.

Right now, focusing on the UK and later Germany.

And for the next financing round, we're going to focus on the US.