Robin Mellstrand

So we raised it over two years, two times just from the current owners.

First end of 2015 and then a smaller amount again this year.

No, current owners.

So we had, I believe, 6% churn in total last year.

Yeah, I think we're at 100.5%.

We are 27 people right now.

That's an interesting question because we didn't even have the opportunity to upsell until like four months ago.

So that MRR is purely based on the organic growth of the industry.

Because our pricing model was purely based on volume before.

You basically get every feature we had to a fixed price depending on volume.

But then we changed that four months ago and we are right now trying to implement Upsell, handled by the customer success team and the sales team.

So that obviously depends a lot month of month, depending on how many salespeople we have currently and how many of them are ramped.

But on average, we are looking at a CAC PP of 10.9 months.

So we are on average last year, we paid $20,000 to acquire a customer.

More or less.

So depending on how you count the lifetime value, if you just look at our growth churn, our lifetime value is like $400,000 per client, right?

So we don't know what the actual lifetime value is.

If you just look at the 7% yearly churn, that gives you a really fun number.

But if that corresponds to the truth, we're not sure yet.

Exactly.