Robin Mellstrand

So I believe, like, so we are just now getting to a scale where we actually can use quantitative data, but until we get quantitative on the actual lifetime value of the customer, I think that's still some years off.

Exactly.

So what lifetime value really is, is your ARPU and your share.

in another way.

Yeah.

So we're looking at the MRR, of course, the net, net MRR growth.

And of course, the CAC PP is one of the most important for us to understand how efficient we are.

And there's a bunch of those really popular metrics right now, like the SAS magic number, for instance.

0.9.

Okay.

And explain to people what that is.

So basically you look at how much you invested in sales and marketing the previous quarter and how much your revenue increase was this quarter.

It's basically a division about that.

You look at the monthly level at the MRR level.

Yeah, so there's a times four on the investment, and you also look at your gross revenue.

Gross revenue increase after you remove your gross cost of delivering the product.

No, you basically...

I'm putting you on the spot here so that the audience can learn.

I'm trying to remember.

It feels a bit like a test.