Robin Mellstrand

But I think it is, you put your total increase in revenue times gross revenue times four.

and divide that by your marketing and sales spend.

And then that quota is the magic number.

And if you are above one, you're doing fantastically great.

If you are below 0.8, you may not have a product market fit yet.

You may have to think about more.

You should think about if you really should invest in sales and marketing at that point because you may not be as efficient as you should be.

Yeah, it's kind of good.

You're still above the line 0.8, which is sort of the line where you should really rethink how you do things.

So it's really bad.

That's extremely bad, yeah.

Yeah, exactly.

And for us, it's particularly important since we need to consistently understand, are we doing things efficiently enough?

Are we good enough at what we do?

Should we invest in this?

And also looking at how does this actually differ from different markets?

Since we are heading into the UK, which is a significantly harder market to do business in than the Nordics.

So how efficient are we?

Do we acquire customers as efficient as we should be doing?

And so on and so forth.