Roger Lynch

And so we can use that, maybe not to create the New Yorker protein powder, but to sell fashion, to sell travel.

And so we've been investing in commerce, but not creating our own products per se.

Partnerships.

Yeah, in partnerships.

And that also has grown significantly.

every year and we announced it will be launching soon an initiative we announced last year called VET which is really at the intersection of

certainly e-commerce growth, social commerce in particular, and the creator economy.

And so what VET is, we have relationships with all the luxury fashion companies.

We're using those relationships, creating a marketplace commerce platform that then creators can use to connect with their audiences.

And so we'll be working with initially a small number of real tastemakers

in fashion and then using the relationships and the technology we've built to create this creator marketplace called Vet.

You know, because we have, you know, as you said, a house of brands, our brands are very different.

So, you know, a journalist for the New Yorker may be very different than a journalist for Vogue in their approach to that question.

So, you know, we don't.

have hard and fast rules that we would apply.

Definitely not one size fits all.

But we do know that journalists that are able to build profiles for themselves tend to be good for business.

So we certainly support that.

Events for us are one of the fastest growing parts of our business.

but not because we're just doing more and more events.