Roger Lynch

We're actually doing fewer events than when I started.

We're doing fewer events, but we're focusing on events that really are what we call cultural moments.

Met Gala is a great example of that.

Met Gala was last Monday.

In the first seven days, I just saw the numbers last night, we had 3.1 billion video views of the content we created.

That's remarkable.

It is.

It was up, I don't know, 60% over the last year.

We do a live stream of the red carpet.

So it's even limited in terms of what you're sharing.

The live stream had 200 million people tune in to view it.

So every year we do the Met Gala.

Yeah.

it just grows at a level that's hard to believe.

And we finish it and we go, oh my God, how are we ever gonna exceed that next year?

And then it grows 65% again the next year.

And it was the same thing for the Oscar party, Vanity Fair Oscar party this year, 65% growth year over year.

So I think we found a playbook on that, but it's not a playbook where you can say, oh great, let's just do one a week.

You can't create cultural moments like that.

What you can do, what we found is doing fewer and doing them at very high quality and make them global events.