Roger Lynch

They're mostly angry at Vogue.

Interesting.

And I loved it.

I thought it was fantastic because it reaffirmed what...

I hope was going to be the case, which is our audiences want human generated content.

They want to know what they're reading and seeing is real and not AI generated.

So to me, that was a really important indicator of, frankly, our future, that our future strategy about using AI in many, many places to drive efficiency, to reach audiences faster, speed up the velocity of what we do.

all to enable us to invest more in human-generated content.

Well, in a print magazine, it's absolutely a feature.

I think so.

Yeah, without a doubt.

I think for digital, it can be both.

Sure.

You know, programmatic display ads may be more of a bug than a feature.

Yeah.

But, you know, really high quality.

So our biggest advertising category is branded content.

And it's great because it leverages a big competitive advantage we have.

Our brands, our audiences, but our creativity.

And so that, to me, is a really great place to be in our business and to see the growth of that every year.