Roger Lynch

And he ran the pilot six or eight weeks and there was enough information already where we said, okay, let's go make big changes now.

And so we just last month made big changes in that org really centered around how we use AI at the core of not our content, but how we develop technology and products.

So the result of that is there were whole departments that we no longer needed.

Like we used to have, it might be a team of 10 or 12 people on a big project.

When you have that big of a team, you need a technical project manager.

You need QA engineers.

You need product analysts and all these other things.

Well, we just redesigned it and said, actually, you have a product manager and they're going to be the product analyst also.

Maybe there's a designer and there's an engineer and we're going to have AI create the software and also do the QA of it.

And so these teams that were 10 or 12 people became three or four people, and they moved at three times the speed.

So what does that mean if you're a software engineer?

It means there's going to be fewer jobs, without a doubt, fewer jobs for now.

But if you're a product manager...

you can do things that you could never do before because you could actually create the code yourself using AI.

You know, last June, there was an ad that was run in Vogue print magazine.

And the ad used an AI-generated model.

That's right.

And it blew up.

Yeah.

People who are angry, they were angry a little bit at the advertiser.