Roger Lynch

comb through every single word in that so that when it is published, it has really, really been thoroughly fact-checked.

When we publish that, we see the numbers spike on subscriptions.

Our subscribers reward us for that type of journalism in a way that I don't think works so well with Substack.

Other things work really, really well with Substack.

Look, I think it's important to know what you're good at and take advantage of that and not try to be something that you're not good at.

And you guys are really good at exactly what you just described.

And so you've made the most of that and you've attracted a really important audience and it's really worked for you in a business model.

For us, to try to chase that would be to move away from what we're really good at and try to become something different.

And I agree with you.

I think with the amount of AI-generated content or low-quality content that is being flooded into the market, that only, I think, accrues to the benefit

of companies that can really stand out from that.

Don't try to be that.

We're going to always have human-created content.

First of all, I know it's what our audiences expect and want.

Secondly, we have no competitive advantage over just creating AI-generated content.

That doesn't leverage any of the advantages we have.

Knowing what your advantages are and really building upon that

I think is always important in any business.

And for the industry changes that are happening right now, I think there's real value in it because unfortunately there's going to be fewer places that can do that because the ones that are more marginal may not survive the changes that are happening.

And, you know, our brands have been really thriving in it.