Rolfe Winkler
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Appearances Over Time
Podcast Appearances
They're going to raise prices.
He told me they're going to raise prices.
when I asked which devices, when, how much.
We're still working through those details is what he told me.
But look, I would suspect soon and plenty.
The prices were already pretty raised.
Did Tim Cook seem worried about sharing this update?
He's always a smooth operator.
He's always kind of in command and on message, right?
He had a couple key points he wanted to make, and he made those points.
Price increases unavoidable.
How big of a deal is it for Apple to do something like this?
They raise prices all the time, sort of in subtle ways.
But I think the reason they're doing this interview is because it's not going to be subtle this time.
Yeah, ouch indeed.
Two components, memory and storage.
So if you want to analogize this to... Love a good analogy.
In that office, there was no computer.