Romain Torres

So that's a good way to identify who posted those videos initially or to try to trace back the actual micro-influencers they used. So probably they found this guy and paid him to create content like this. Super simple content, gym content, I understand. And the goal of the video is, one, to understand how to go viral on Instagram or TikTok Reels. So how to make very good videos that...

So that's a good way to identify who posted those videos initially or to try to trace back the actual micro-influencers they used. So probably they found this guy and paid him to create content like this. Super simple content, gym content, I understand. And the goal of the video is, one, to understand how to go viral on Instagram or TikTok Reels. So how to make very good videos that...

So that's a good way to identify who posted those videos initially or to try to trace back the actual micro-influencers they used. So probably they found this guy and paid him to create content like this. Super simple content, gym content, I understand. And the goal of the video is, one, to understand how to go viral on Instagram or TikTok Reels. So how to make very good videos that...

even if you don't promote it, will get a lot of views. But then you also want to integrate your app inside the video, which is the hard part. Basically, you have to figure out a way to be very good at getting views, but also be very good at converting those views into downloads. And you don't even need to put a link or whatever.

even if you don't promote it, will get a lot of views. But then you also want to integrate your app inside the video, which is the hard part. Basically, you have to figure out a way to be very good at getting views, but also be very good at converting those views into downloads. And you don't even need to put a link or whatever.

even if you don't promote it, will get a lot of views. But then you also want to integrate your app inside the video, which is the hard part. Basically, you have to figure out a way to be very good at getting views, but also be very good at converting those views into downloads. And you don't even need to put a link or whatever.

Most of the time, people just close the app, go to the app store, and search for the name of the actual app. Uh, the more organic you are, the better it can do. Sometimes they don't even put the name of the app in the video and people find them in the comments. Um, so that's the strategy. Now let's try to find, um, the videos on Tik Tok. I'm looking on another screen. Yeah.

Most of the time, people just close the app, go to the app store, and search for the name of the actual app. Uh, the more organic you are, the better it can do. Sometimes they don't even put the name of the app in the video and people find them in the comments. Um, so that's the strategy. Now let's try to find, um, the videos on Tik Tok. I'm looking on another screen. Yeah.

Most of the time, people just close the app, go to the app store, and search for the name of the actual app. Uh, the more organic you are, the better it can do. Sometimes they don't even put the name of the app in the video and people find them in the comments. Um, so that's the strategy. Now let's try to find, um, the videos on Tik Tok. I'm looking on another screen. Yeah.

Again, we see a lot of content from their account, but also content from other accounts and. This one might be interesting. So basically they show, so it's an app that you take a picture of your meal and it will tell you how many calories you have in it. And I'm not sure if this is Kalei actually or a competitor, but basically they probably do the same strategy.

Again, we see a lot of content from their account, but also content from other accounts and. This one might be interesting. So basically they show, so it's an app that you take a picture of your meal and it will tell you how many calories you have in it. And I'm not sure if this is Kalei actually or a competitor, but basically they probably do the same strategy.

Again, we see a lot of content from their account, but also content from other accounts and. This one might be interesting. So basically they show, so it's an app that you take a picture of your meal and it will tell you how many calories you have in it. And I'm not sure if this is Kalei actually or a competitor, but basically they probably do the same strategy.

They found this account and they probably paid them a couple of hundreds of bucks or a couple of thousands of bucks. And then the video did super well organically. So usually it's like being a VC, right? You invest in 10 startups, nine will fail, and one will pay for the dividends of all the other startups. TikTok organic is kind of the same.

They found this account and they probably paid them a couple of hundreds of bucks or a couple of thousands of bucks. And then the video did super well organically. So usually it's like being a VC, right? You invest in 10 startups, nine will fail, and one will pay for the dividends of all the other startups. TikTok organic is kind of the same.

They found this account and they probably paid them a couple of hundreds of bucks or a couple of thousands of bucks. And then the video did super well organically. So usually it's like being a VC, right? You invest in 10 startups, nine will fail, and one will pay for the dividends of all the other startups. TikTok organic is kind of the same.

It's the lottery, but the more you do it, the more you understand what's going to go viral. So you try to find a lot of creators, try to have them post content. Hopefully one of these content will go viral. And then you try to replicate the formula of what was going viral with these specific creators. It makes sense, right?

It's the lottery, but the more you do it, the more you understand what's going to go viral. So you try to find a lot of creators, try to have them post content. Hopefully one of these content will go viral. And then you try to replicate the formula of what was going viral with these specific creators. It makes sense, right?

It's the lottery, but the more you do it, the more you understand what's going to go viral. So you try to find a lot of creators, try to have them post content. Hopefully one of these content will go viral. And then you try to replicate the formula of what was going viral with these specific creators. It makes sense, right?

Correct. Yes. They will also do some paid and we can talk about that too, by the way, of how to grow. And that's the founder. So it looks like he creates content himself in this video. So this guy is making like 300 or 400K per month with the calorie tracking.

Correct. Yes. They will also do some paid and we can talk about that too, by the way, of how to grow. And that's the founder. So it looks like he creates content himself in this video. So this guy is making like 300 or 400K per month with the calorie tracking.