Romain Torres

Correct. Yes. They will also do some paid and we can talk about that too, by the way, of how to grow. And that's the founder. So it looks like he creates content himself in this video. So this guy is making like 300 or 400K per month with the calorie tracking.

Exactly. He's tweeting all the time pictures of himself in the school class and telling about the teachers, telling him he should listen more. That's so funny to watch. Do you want me to go through the first strategy, like the paid ads one?

Exactly. He's tweeting all the time pictures of himself in the school class and telling about the teachers, telling him he should listen more. That's so funny to watch. Do you want me to go through the first strategy, like the paid ads one?

Exactly. He's tweeting all the time pictures of himself in the school class and telling about the teachers, telling him he should listen more. That's so funny to watch. Do you want me to go through the first strategy, like the paid ads one?

Yeah, perfect. So let me think about a good example for this one. Let's go to Sensor Tower again. And I think we could look at this Turkish company, Codeway. So they have a, let's start with this one, actually. So this one is a plant identifier app. The name of the app is Picture This. They own multiple apps, including three or four planet identifiers. And this one is huge.

Yeah, perfect. So let me think about a good example for this one. Let's go to Sensor Tower again. And I think we could look at this Turkish company, Codeway. So they have a, let's start with this one, actually. So this one is a plant identifier app. The name of the app is Picture This. They own multiple apps, including three or four planet identifiers. And this one is huge.

Yeah, perfect. So let me think about a good example for this one. Let's go to Sensor Tower again. And I think we could look at this Turkish company, Codeway. So they have a, let's start with this one, actually. So this one is a plant identifier app. The name of the app is Picture This. They own multiple apps, including three or four planet identifiers. And this one is huge.

With just one single app, they make $7 million of revenue per month. So that's huge. It's huge. It looks like a very small niche, but they are making a ton of revenue on this one. It's like almost 100 million revenue per year that they are making with these apps. And 90% of it comes from the first picture of this.

With just one single app, they make $7 million of revenue per month. So that's huge. It's huge. It looks like a very small niche, but they are making a ton of revenue on this one. It's like almost 100 million revenue per year that they are making with these apps. And 90% of it comes from the first picture of this.

With just one single app, they make $7 million of revenue per month. So that's huge. It's huge. It looks like a very small niche, but they are making a ton of revenue on this one. It's like almost 100 million revenue per year that they are making with these apps. And 90% of it comes from the first picture of this.

Yeah, it just made the product work, right? It just made it better. And yeah, as you said, same for the calorie tracking apps. Well, I remember a lot of apps where you can take a picture, but they just didn't work before AI. So let's look at the ads. And now the thing I want to highlight here for these

Yeah, it just made the product work, right? It just made it better. And yeah, as you said, same for the calorie tracking apps. Well, I remember a lot of apps where you can take a picture, but they just didn't work before AI. So let's look at the ads. And now the thing I want to highlight here for these

Yeah, it just made the product work, right? It just made it better. And yeah, as you said, same for the calorie tracking apps. Well, I remember a lot of apps where you can take a picture, but they just didn't work before AI. So let's look at the ads. And now the thing I want to highlight here for these

plant identifier apps, and I'm not even sure this is the same app or another one, but they iterate like crazy on ads. They don't just do a couple of ads and see if it's profitable because most of the time it won't. If you just start running ads, you do 10 ads and you get a lot of views, a lot of downloads, But to be profitable, you need to be crazy about optimizing every single detail.

plant identifier apps, and I'm not even sure this is the same app or another one, but they iterate like crazy on ads. They don't just do a couple of ads and see if it's profitable because most of the time it won't. If you just start running ads, you do 10 ads and you get a lot of views, a lot of downloads, But to be profitable, you need to be crazy about optimizing every single detail.

plant identifier apps, and I'm not even sure this is the same app or another one, but they iterate like crazy on ads. They don't just do a couple of ads and see if it's profitable because most of the time it won't. If you just start running ads, you do 10 ads and you get a lot of views, a lot of downloads, But to be profitable, you need to be crazy about optimizing every single detail.

And this is what we did in our previous company. PayDad was our main channel to grow our apps.

And this is what we did in our previous company. PayDad was our main channel to grow our apps.

And this is what we did in our previous company. PayDad was our main channel to grow our apps.

are not doing like tens of ads every month you are trying to do like thousands of ads every month to find profitability because you need to find the perfect angle to promote the product and as you can see here they tested like 30 000 videos which is like an enormous number of creatives to test and again in the same way as now they can do this product and now it works with ai