Romain Torres
👤 PersonAppearances Over Time
Podcast Appearances
are not doing like tens of ads every month you are trying to do like thousands of ads every month to find profitability because you need to find the perfect angle to promote the product and as you can see here they tested like 30 000 videos which is like an enormous number of creatives to test and again in the same way as now they can do this product and now it works with ai
are not doing like tens of ads every month you are trying to do like thousands of ads every month to find profitability because you need to find the perfect angle to promote the product and as you can see here they tested like 30 000 videos which is like an enormous number of creatives to test and again in the same way as now they can do this product and now it works with ai
That's pretty much the same thing for marketing. They can now test 30,000 ads. The only kind of teams that were able to do that in the past, like maybe five years ago or three years ago, even two years ago before AI basically, were the gaming studios. Like if you look at companies like Candy Crush,
That's pretty much the same thing for marketing. They can now test 30,000 ads. The only kind of teams that were able to do that in the past, like maybe five years ago or three years ago, even two years ago before AI basically, were the gaming studios. Like if you look at companies like Candy Crush,
That's pretty much the same thing for marketing. They can now test 30,000 ads. The only kind of teams that were able to do that in the past, like maybe five years ago or three years ago, even two years ago before AI basically, were the gaming studios. Like if you look at companies like Candy Crush,
Or companies like King and companies like that, they were already testing a ton of ads before AI because you only needed a computer to promote your product. You basically need to get some screen record of the game and maybe add some text overlay on top of it. And this was possible without AI, even though now AI makes it even easier.
Or companies like King and companies like that, they were already testing a ton of ads before AI because you only needed a computer to promote your product. You basically need to get some screen record of the game and maybe add some text overlay on top of it. And this was possible without AI, even though now AI makes it even easier.
Or companies like King and companies like that, they were already testing a ton of ads before AI because you only needed a computer to promote your product. You basically need to get some screen record of the game and maybe add some text overlay on top of it. And this was possible without AI, even though now AI makes it even easier.
But the opportunity I see here for mobile apps is that now with AI, you can do the same strategies that they did in gaming, which is you create all of your ads from a computer. You basically think about the ad and you don't need to hire an actor. You don't need to talk to anyone to make it happen. You can do everything with like...
But the opportunity I see here for mobile apps is that now with AI, you can do the same strategies that they did in gaming, which is you create all of your ads from a computer. You basically think about the ad and you don't need to hire an actor. You don't need to talk to anyone to make it happen. You can do everything with like...
But the opportunity I see here for mobile apps is that now with AI, you can do the same strategies that they did in gaming, which is you create all of your ads from a computer. You basically think about the ad and you don't need to hire an actor. You don't need to talk to anyone to make it happen. You can do everything with like...
a tool like ArcAd, which is my company that I'm doing now, or just text-to-speech with tools like 11Labs, and then using a video editing tool that everyone can use, like even a seven-year-old can use now, and match the pieces together to make a very good ad. So do you want me to quickly go through how to make those actual ads or maybe another example of companies like that?
a tool like ArcAd, which is my company that I'm doing now, or just text-to-speech with tools like 11Labs, and then using a video editing tool that everyone can use, like even a seven-year-old can use now, and match the pieces together to make a very good ad. So do you want me to quickly go through how to make those actual ads or maybe another example of companies like that?
a tool like ArcAd, which is my company that I'm doing now, or just text-to-speech with tools like 11Labs, and then using a video editing tool that everyone can use, like even a seven-year-old can use now, and match the pieces together to make a very good ad. So do you want me to quickly go through how to make those actual ads or maybe another example of companies like that?
Exactly, exactly. And that's what led us to create ArcAds because we really loved making apps and it was a very profitable business.
Exactly, exactly. And that's what led us to create ArcAds because we really loved making apps and it was a very profitable business.
Exactly, exactly. And that's what led us to create ArcAds because we really loved making apps and it was a very profitable business.
But now we saw this opportunity as even bigger because now all of those app studios, and we are actually not working only with apps, obviously, but all of those companies, they are looking for ways to scale the creation of ads and AI makes it like 10 times faster and 10 times easier to create ads. at scale. So maybe let me share my screen.
But now we saw this opportunity as even bigger because now all of those app studios, and we are actually not working only with apps, obviously, but all of those companies, they are looking for ways to scale the creation of ads and AI makes it like 10 times faster and 10 times easier to create ads. at scale. So maybe let me share my screen.
But now we saw this opportunity as even bigger because now all of those app studios, and we are actually not working only with apps, obviously, but all of those companies, they are looking for ways to scale the creation of ads and AI makes it like 10 times faster and 10 times easier to create ads. at scale. So maybe let me share my screen.