Romain Torres
speaker
95 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Romain Torres’s voice in public audio — every appearance, attributed to the second.
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Appearances
And by the way, I did this simple thing that everyone can do, which is I created an automation that sends me every new app that ranks in the top of the app store in each category. And it's a pretty good indication of something is popping up and maybe there is an opportunity because this app just joined the top of the app store and it's quite new.
And it probably means that there is something there and you can do something similar. But the one I wanted to talk about, UMax, that we already covered, and I'm going to talk about other apps because I think you have already covered this one and lots of people have covered it.
But it's interesting because they discovered about the idea because it was popping on Reddit and TikTok, like the looks maxing trend, which is like how to maximize how you look as a man, was something that was popping on Reddit and TikTok. And That's how they got the idea of the app. So it didn't come from the app store. They didn't see the keyword popping in the app store.
It came from other software. So a hundred percent, I think like using, and that's what we did with the text to speech app, like finding trends that are outside of the, of the app store, uh, but that are already proven to work. on the web is a very good way to go. There was recently this Suno AI product, which creates AI song from text.
And a ton of apps have been created basically replicating this idea in an app using the APIs of Suno AI or other APIs. So yeah, 100%, that's a very good way to spot a trending app.
Another very interesting one. I think it's quite small still, but it's an app that I've seen trending recently that is very smart about the organic marketing strategy. So again, that's the second strategy that I've seen people do. And it's basically about How do you manage to get free traffic basically from TikTok or Instagram Reels or YouTube Shorts, basically short videos platforms?
showing your product in a smart way that feels organic and that would get a lot of views and so this app is basically an app to find people to travel with and i think it's over optimized in terms of monetization they are very good at acquiring users but the second part of like how do you monetize the app they could do much better and it could be much more profitable
But what they do is basically they do those reels on Instagram that are very native to the platform. They really don't look like ads. They just look like content you would watch on Instagram, right? Traveling, dolphins, beautiful people, stuff like that, that will just do very well on Instagram anyways. And they include the app in the video.
So this one, how can I find friends that I can do cool shit with? They put some music and then they show the app and they integrate it in a very smart and organic way. And they just post again and again and again on their own account. And they found a way, like a repeatable way, because they basically do the same video again and again and again.
They have a repeatable way to have peaks of downloads for the app and
Yeah. A hundred percent. Uh, that's, uh, what lots of these people do. I mean, sometimes they are very good at content themselves. For this specific case, I don't know. Sometimes they aren't very good at creating content. And there is this guy who has an app, Parallel Live. He basically creates fake lives.
And when you open the app, it looks like you are having hundreds of followers or thousands of followers in a live session. And it's he does very good organic videos and he goes viral repeatedly. And he's the one, the founder is the one making the videos.
And there is like this dating app recently, also a French app, Gigi, the CEO, she raised money with Sequoia and she has a team, but she still creates content for her on TikTok and with her own face and is doing super well. So sometimes they do post themselves because they are very good at content, but sometimes indeed they outsource this to other existing creators.
A cool example I've talked about recently on Twitter is like, a young kid who created a calorie tracking app. So AI calorie tracking app looks like a terrible idea that tons of people have done already. This is really interesting.
Yeah, it's crazy to me. So the guy is 17 years old. He... created that's the i think the second app he creates the first one was an alarm clock uh from like people who wake you up, like David Goggins, like wake you up to so that you are motivated. And he reached out to me and I was like very impressed by this idea. And then he came back with another idea, which is what the calorie tracking app.
And in my mind, I felt like, don't do it. That's the worst idea ever. Like there are already a ton of calorie tracking apps, like MyFitnessPal that's on all the real estate for the ASO, but he still did the app and he did amazingly well so let me show you the app so then the app name is cal ai and It looks like he's working on a new app, which we can see here.
He released a new app on September the 16th. But yeah, the app we are interested about here is the first one. But watch closely the second one. It's probably going to do super well.
Exactly. Yeah, that's crazy. So the way you can research this one for the listeners who want to understand how they did it and I can quickly go through it is basically to search on Instagram and TikTok in the search bar, like stuff like Kalei. Let's show them exactly how they did it.
All right. So we are going to look at Instagram and then looking to the TikTok. So that's the Instagram account. And in this case, I'm pretty much confident that they didn't post most of the content. Most of the content was other small micro influencers who didn't necessarily have big audiences. But the beauty of this channel, TikTok Organic, Instagram Organic, is that now you can...
do a lot of it and get a lot of views without having so many followers because the platforms want to push the content. And then they want to push creators to create more and more. And you can get rewarded by the platform by just making very good content. And so on this case, I'm looking at the Instagram account because most of the time they are tagged in the videos or they post together.
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