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Romain Torres

👤 Person
285 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

So people only have one thing to do in the app, which is use the core feature and then proceed to the payment. So yeah, this one is very interesting because they grew with... organic TikTok. So basically what it means is they developed the app and then they found very small creators to promote the app on TikTok, Instagram, and make viral videos. So we can go into the details of that if you like.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

So people only have one thing to do in the app, which is use the core feature and then proceed to the payment. So yeah, this one is very interesting because they grew with... organic TikTok. So basically what it means is they developed the app and then they found very small creators to promote the app on TikTok, Instagram, and make viral videos. So we can go into the details of that if you like.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

That's one of the ways you can grow a mobile app. I think there are three main ways to grow a mobile app. The first one is TikTok organic, like these guys. And I can show you a ton of other examples of people who did very well with this strategy.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

That's one of the ways you can grow a mobile app. I think there are three main ways to grow a mobile app. The first one is TikTok organic, like these guys. And I can show you a ton of other examples of people who did very well with this strategy.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

That's one of the ways you can grow a mobile app. I think there are three main ways to grow a mobile app. The first one is TikTok organic, like these guys. And I can show you a ton of other examples of people who did very well with this strategy.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

The other method, which is the one that we use in our previous company, and that I'm going to show you a couple of examples too, which usually are the biggest companies in terms of revenue, is are the paid ads strategy. So basically, you make an app, and then you do very good ads for Facebook ads, TikTok ads, Google ads. And the third way is Apple Search.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

The other method, which is the one that we use in our previous company, and that I'm going to show you a couple of examples too, which usually are the biggest companies in terms of revenue, is are the paid ads strategy. So basically, you make an app, and then you do very good ads for Facebook ads, TikTok ads, Google ads. And the third way is Apple Search.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

The other method, which is the one that we use in our previous company, and that I'm going to show you a couple of examples too, which usually are the biggest companies in terms of revenue, is are the paid ads strategy. So basically, you make an app, and then you do very good ads for Facebook ads, TikTok ads, Google ads. And the third way is Apple Search.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

So it's either ASO, Apple Search Optimization, or ASA, which is Apple Search Ads. And it's basically the search result when you type for a keyword in the App Store. And it's also a very good way to grow an app. And I can show you a couple of examples of that too.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

So it's either ASO, Apple Search Optimization, or ASA, which is Apple Search Ads. And it's basically the search result when you type for a keyword in the App Store. And it's also a very good way to grow an app. And I can show you a couple of examples of that too.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

So it's either ASO, Apple Search Optimization, or ASA, which is Apple Search Ads. And it's basically the search result when you type for a keyword in the App Store. And it's also a very good way to grow an app. And I can show you a couple of examples of that too.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

And lastly, maybe one last strategy, which is more of the verse strategy, which is not the one I know the most, but the strategy is basically virality, like having embedded in the flow, like an invite flow that is very well done. Some people on Twitter like Nikita do this, they are the masters of this.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

And lastly, maybe one last strategy, which is more of the verse strategy, which is not the one I know the most, but the strategy is basically virality, like having embedded in the flow, like an invite flow that is very well done. Some people on Twitter like Nikita do this, they are the masters of this.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

And lastly, maybe one last strategy, which is more of the verse strategy, which is not the one I know the most, but the strategy is basically virality, like having embedded in the flow, like an invite flow that is very well done. Some people on Twitter like Nikita do this, they are the masters of this.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

I don't really master this way of doing it, but it's also, and usually they feed the product with initial traction through one of the three methods I told you, and then it's like, uh, catch the fire. Uh, it's sort of fire for, for the app to grow virally, which is like something that is really beautiful to which happened to the verse app. Uh, but yeah, I think those are the three main ways.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

I don't really master this way of doing it, but it's also, and usually they feed the product with initial traction through one of the three methods I told you, and then it's like, uh, catch the fire. Uh, it's sort of fire for, for the app to grow virally, which is like something that is really beautiful to which happened to the verse app. Uh, but yeah, I think those are the three main ways.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

I don't really master this way of doing it, but it's also, and usually they feed the product with initial traction through one of the three methods I told you, and then it's like, uh, catch the fire. Uh, it's sort of fire for, for the app to grow virally, which is like something that is really beautiful to which happened to the verse app. Uh, but yeah, I think those are the three main ways.

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

What do you want to do? Do you want me to go through every single example for every single strategy?

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

What do you want to do? Do you want me to go through every single example for every single strategy?

The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

What do you want to do? Do you want me to go through every single example for every single strategy?