Romain Torres

Because I think- 100%. Yeah. And I mean, I even think with AI, there are opportunities for those viral apps that need like a very small niche of people, like in high school to install the app. Because now if, let's say you want to like get the initial, like the first 20 users, like those one or 2%, it's very hard to get them. Even like-

Because I think- 100%. Yeah. And I mean, I even think with AI, there are opportunities for those viral apps that need like a very small niche of people, like in high school to install the app. Because now if, let's say you want to like get the initial, like the first 20 users, like those one or 2%, it's very hard to get them. Even like-

Because I think- 100%. Yeah. And I mean, I even think with AI, there are opportunities for those viral apps that need like a very small niche of people, like in high school to install the app. Because now if, let's say you want to like get the initial, like the first 20 users, like those one or 2%, it's very hard to get them. Even like-

Even if you want to get those 20 users, maybe you need to go to the school physically, which can be weird for a 30-year-old to do that. Maybe you want to run a couple of ads, but it's very hard to target a specific audience like this. But now with AI, you could very easily do one ad specifically for Carmel Catholic High School and another ad for another very specific high school.

Even if you want to get those 20 users, maybe you need to go to the school physically, which can be weird for a 30-year-old to do that. Maybe you want to run a couple of ads, but it's very hard to target a specific audience like this. But now with AI, you could very easily do one ad specifically for Carmel Catholic High School and another ad for another very specific high school.

Even if you want to get those 20 users, maybe you need to go to the school physically, which can be weird for a 30-year-old to do that. Maybe you want to run a couple of ads, but it's very hard to target a specific audience like this. But now with AI, you could very easily do one ad specifically for Carmel Catholic High School and another ad for another very specific high school.

And in the hook of the ad that you do, You will do, hey, you are Carmel Catholic High School. Did you hear about this new thing that's happening? And it's very hard to scale that if you don't use AI, because you will need to have influencers in every single school. But with AI, and we can discuss that afterwards. It's now possible to even kickstart this strategy of virality.

And in the hook of the ad that you do, You will do, hey, you are Carmel Catholic High School. Did you hear about this new thing that's happening? And it's very hard to scale that if you don't use AI, because you will need to have influencers in every single school. But with AI, and we can discuss that afterwards. It's now possible to even kickstart this strategy of virality.

And in the hook of the ad that you do, You will do, hey, you are Carmel Catholic High School. Did you hear about this new thing that's happening? And it's very hard to scale that if you don't use AI, because you will need to have influencers in every single school. But with AI, and we can discuss that afterwards. It's now possible to even kickstart this strategy of virality.

But let's start with the ASO one. ASO, so Apple Search Optimization, is basically the art of being number one when people type a keyword in the App Store. It's very similar to search engine optimization, but it's in the App Store, basically. And here, the challenge is to find, when you are thinking about new ideas, is to find a keyword that

But let's start with the ASO one. ASO, so Apple Search Optimization, is basically the art of being number one when people type a keyword in the App Store. It's very similar to search engine optimization, but it's in the App Store, basically. And here, the challenge is to find, when you are thinking about new ideas, is to find a keyword that

But let's start with the ASO one. ASO, so Apple Search Optimization, is basically the art of being number one when people type a keyword in the App Store. It's very similar to search engine optimization, but it's in the App Store, basically. And here, the challenge is to find, when you are thinking about new ideas, is to find a keyword that

doesn't have too much competition yet, but has enough volume for people to rank on it. And we actually did that in the past at the beginning of, with one of our apps that was like this keyword text to speech. A lot of people were typing in the app store to find apps to like transform text into speech.

doesn't have too much competition yet, but has enough volume for people to rank on it. And we actually did that in the past at the beginning of, with one of our apps that was like this keyword text to speech. A lot of people were typing in the app store to find apps to like transform text into speech.

doesn't have too much competition yet, but has enough volume for people to rank on it. And we actually did that in the past at the beginning of, with one of our apps that was like this keyword text to speech. A lot of people were typing in the app store to find apps to like transform text into speech.

And there was some web products like 11 Labs, et cetera, but there were no products in the app store yet. And For some reason, people need an app to do that. For example, if you want to clone your own voice, it's easier to do it with a mobile phone than with a web product. So we created an app that does that. And it grew super quickly organically just with ASO and people searching for it.

And there was some web products like 11 Labs, et cetera, but there were no products in the app store yet. And For some reason, people need an app to do that. For example, if you want to clone your own voice, it's easier to do it with a mobile phone than with a web product. So we created an app that does that. And it grew super quickly organically just with ASO and people searching for it.

And there was some web products like 11 Labs, et cetera, but there were no products in the app store yet. And For some reason, people need an app to do that. For example, if you want to clone your own voice, it's easier to do it with a mobile phone than with a web product. So we created an app that does that. And it grew super quickly organically just with ASO and people searching for it.

I came across another interesting company that does this exact strategy. Usually those companies are not huge because you are limited by the volume of search in the app store. And you cannot do intent-based marketing, which is like showing an ad to someone who is scrolling Facebook and they didn't even know they need this app yet, but you show them that they need the app.

I came across another interesting company that does this exact strategy. Usually those companies are not huge because you are limited by the volume of search in the app store. And you cannot do intent-based marketing, which is like showing an ad to someone who is scrolling Facebook and they didn't even know they need this app yet, but you show them that they need the app.