Romain Torres

I came across another interesting company that does this exact strategy. Usually those companies are not huge because you are limited by the volume of search in the app store. And you cannot do intent-based marketing, which is like showing an ad to someone who is scrolling Facebook and they didn't even know they need this app yet, but you show them that they need the app.

In this case with ASO, you are only looking for people who already are searching the keyword, which is kind of limiting, but it's very profitable. So let me share my screen again and show you an example of that. Okay. So the name of the company is Rimone Holding and Even though they don't do a lot of revenue, it appears on Sensor Tower.

In this case with ASO, you are only looking for people who already are searching the keyword, which is kind of limiting, but it's very profitable. So let me share my screen again and show you an example of that. Okay. So the name of the company is Rimone Holding and Even though they don't do a lot of revenue, it appears on Sensor Tower.

In this case with ASO, you are only looking for people who already are searching the keyword, which is kind of limiting, but it's very profitable. So let me share my screen again and show you an example of that. Okay. So the name of the company is Rimone Holding and Even though they don't do a lot of revenue, it appears on Sensor Tower.

I'm pretty sure they do much more than that because the revenue number is capped to 5K on like a... If you do less than 5K per month on an app, it will just show less than 5K. But if you addition all those apps, they probably make much more than... 5K. And so they find those weird keywords like fan noise. Some people search for that. Some people search for green noise.

I'm pretty sure they do much more than that because the revenue number is capped to 5K on like a... If you do less than 5K per month on an app, it will just show less than 5K. But if you addition all those apps, they probably make much more than... 5K. And so they find those weird keywords like fan noise. Some people search for that. Some people search for green noise.

I'm pretty sure they do much more than that because the revenue number is capped to 5K on like a... If you do less than 5K per month on an app, it will just show less than 5K. But if you addition all those apps, they probably make much more than... 5K. And so they find those weird keywords like fan noise. Some people search for that. Some people search for green noise.

Some people search for anime girlfriend AI or noise cancelling apps. And they are very good at identifying keywords people are looking for, but that don't have so much competition yet. It looks like the noise one was a hit for them, because they have the broad noise app, the green noise app, the fan noise app.

Some people search for anime girlfriend AI or noise cancelling apps. And they are very good at identifying keywords people are looking for, but that don't have so much competition yet. It looks like the noise one was a hit for them, because they have the broad noise app, the green noise app, the fan noise app.

Some people search for anime girlfriend AI or noise cancelling apps. And they are very good at identifying keywords people are looking for, but that don't have so much competition yet. It looks like the noise one was a hit for them, because they have the broad noise app, the green noise app, the fan noise app.

And very often, those studios, those mobile app studios, they repeat the same ID multiple times with the same technology, but with a different keyword or a different marketing. Yeah, so I will stop here. Maybe you want to comment something, but that's one very interesting that I found in the app store.

And very often, those studios, those mobile app studios, they repeat the same ID multiple times with the same technology, but with a different keyword or a different marketing. Yeah, so I will stop here. Maybe you want to comment something, but that's one very interesting that I found in the app store.

And very often, those studios, those mobile app studios, they repeat the same ID multiple times with the same technology, but with a different keyword or a different marketing. Yeah, so I will stop here. Maybe you want to comment something, but that's one very interesting that I found in the app store.

Yeah, 100%. As you say, they try to put the keyword in the title and then there are a ton of other techniques to do that. I think a very good blog on this topic is the blog from AppFigures. It's a tool that lets you search keywords and identify new opportunities for new keywords.

Yeah, 100%. As you say, they try to put the keyword in the title and then there are a ton of other techniques to do that. I think a very good blog on this topic is the blog from AppFigures. It's a tool that lets you search keywords and identify new opportunities for new keywords.

Yeah, 100%. As you say, they try to put the keyword in the title and then there are a ton of other techniques to do that. I think a very good blog on this topic is the blog from AppFigures. It's a tool that lets you search keywords and identify new opportunities for new keywords.

And there are so many techniques, like using the title, obviously, is a good one, optimizing your conversion rate on the App Store when people visit the page so that they download and Apple understands that it's good traffic and that the app is relevant for them. Optimizing the number of reviews, the growth rate is important too.

And there are so many techniques, like using the title, obviously, is a good one, optimizing your conversion rate on the App Store when people visit the page so that they download and Apple understands that it's good traffic and that the app is relevant for them. Optimizing the number of reviews, the growth rate is important too.

And there are so many techniques, like using the title, obviously, is a good one, optimizing your conversion rate on the App Store when people visit the page so that they download and Apple understands that it's good traffic and that the app is relevant for them. Optimizing the number of reviews, the growth rate is important too.

There is also those minor techniques like when you launch a new app, the first day is actually very important because Apple gives you an initial boost on the keywords and looks at the conversion rate that you get on those apps. on the app.