Romain Torres
speaker
95 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Romain Torres’s voice in public audio — every appearance, attributed to the second.
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And we are going to go to ArcHeads, which is the tool we created to help people do that. So it's quite simple. So basically, the way it works is you have this white empty box right here where you write your script. So let's say you want to promote a plant identifier app. You would say something like, hey, I always have issue finding the best plant. And maybe you want to try this idea.
And you would write a script. So basically, you will type a script right here. And then you would go through a library of plants. hundreds of actors. So you would have people in every situation, every age, every demographics. So I don't know, if you are doing a calorie tracking app, maybe you want to select people in the gym and generate a video of someone in the gym.
So maybe we can look at preview here. And so you can select one or multiple actors. Click Next. Maybe listen to the preview of how they speak. Click Generate. And just like that, in a couple of minutes, you will get your videos that will basically match the script that you wrote right here. And it will look something like that.
And now, if you want to promote your app and try 20 different angles in one day, it just takes you maybe an hour to figure out 20 ways to promote the app and generate the 20 videos, and maybe then put them into an editing tool and add some screenshots of the app, remove the background behind the actor, which can now be done with one click with AI again, and just make 20 final ads.
that you can test today and you will see that one of them will do like two times better than the other ones. And then that's the starting point for you to iterate and to make a lot of different angles, different variations until you find the one that is winning for you.
A hundred percent. Yes. Uh, that's what, uh, I'm going to show you, uh, maybe a last example of that, but that's the next step to scale. So if you are just starting out, obviously I would recommend starting on the U in the U S because not only the market is bigger, but the conversion rate for subscription apps is much higher in the U S people tend to pay much more, uh, for, for, for these apps. So
The step one is to make it work in your initial market. But step two, then once you have done that and you kind of hit a ceiling in terms of like how many people you can reach is to basically do the same thing. Take the ads that are working in the US and localize them in every single country. This company is very interesting. So it's one of our clients for ArcAds, and they do a ton of AI ads.
And this is a Turkish studio. They make $8 million of monthly revenue with a ton of apps like cleanup, phone storage, cleaner. Again, as you said, ideas that are not very new. And I think sometimes they acquire existing apps online. sometimes ideas that aren't quite new, like the AI Tutor, Math Helper, or AI Art Generator.
And then they use AI to do a ton of ads to iterate on not only the angles, as we just saw before, but also the languages, trying to do the same ad in Spanish, French, and every single location where there is opportunity.
Follow ASO to localize the app and rank better on search, which is something that some people might not bother doing because like they don't care about adding an additional 20 K or 50 K of monthly revenue, but maybe you do. And that's a cool opportunity.
Yeah, 100%. I've seen so many people do well. And actually, we did a weight loss app for women. It was our approach to niching down to one specific audience. And an existing app is also a very cool strategy. I've seen so many examples of that. You know, the company behind Tinder, they own multiple apps, like dating apps for Latinos, dating apps for gay people.
And it's basically the same app wrapped for different niches. And that's such a very good way to promote. And I even saw one that was pretty interesting recently. So... There is this Bible chat app that was like basically an app that wrapped the Bible and you can talk with it through like a chat GPT-like interface. And it was doing super well. They do a ton of ads and they do very well.
But then... new apps in the space started to pop out. And one of those was Bible for Women that is constantly in the top of the app store, which looks like a weird niche. But again, yeah, this idea, as you said, like taking an app that is working and proven to work and niching it down to either a country or a specific audience is often a good idea.
Yeah, so arcads.ai if you want to run some ads. Twitter, you can look for Romain from Arcads and you will find me on Twitter. And I try to break up cool apps that are popping. And yeah, that was great. Thank you for having me.
Awesome. Yeah.
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