Romaine Bostick

I do have to just ask you, given that we're filming this interview at the start of the Lunar New Year, have you seen any sort of increase in sales as a result of that?

Are these types of holidays, do they become moments for Coach, or is that not part of the strategy?

Let's move on to shares of IHG in the wake of the hotel operator announcing a $950 million share buyback program in its latest earnings.

You can see shares rising a little bit here, 1.5%.

The company also unveiled its 21st brand, Noted Collection, as it looks to attract more upscale customers this year.

Joining us now exclusively to discuss is Elie Malouf, the CEO of

of IHG.

Ellie, great to have you with us.

A lot to get into here, but I want to, of course, start with the U.S.

and what you're seeing in that market, because we know it was a difficult end to 2025.

The momentum that you've seen so far in 2026, what gives you the confidence to say that it will continue?

Right.

Right.

Well, let's talk a little bit more about the World Cup, because obviously there is a ton of excitement building for this summer.

What do past World Cups tell you about what the region could expect here in the U.S.?

And what are you doing to prepare for that?

Well, Ellie, when it comes to the upper end, and we only have about a minute left with you, talk to us about where you see the noted collection launch sort of fitting into that portfolio.

Welcome to our Bloomberg audiences worldwide.

Romain Bostic here in Milan, Italy with Elliot Hill, the CEO of Nike Inc.

Great to have you here, Elliot.