Romaine Bostick

Well, thanks for inviting me.

You didn't just invite me here to Italy.

You invited me to actually oversee what has become a big relaunch here of your ACG brand here at the Milano Cortina Winter Games.

Yes.

Well, you guys, Nike, I should say, has been masters at branding.

You've been in the CEO chair now for 16 months or so.

You've been at Nike for...

much longer than that.

I want to talk a little bit, though, about how these types of launches, the innovation that you see, the buzz that it creates, how that actually translates into sales.

When we talk about the evolution of Nike, at your core, you are a road running company.

In fact, the most recent quarter with the relaunch of the Vamero and the Pegasus line, 20% growth in your running business.

There's another aspect of this, though, that's been picking up, a report that went viral a couple of years ago about the explosion of off-road running, trail running, if you will.

And ACG, I would assume, fits into that in some capacity.

Have you actually sat down and kind of gone over what the market is for trail running?

So we're going to see more products from this line.

curious though acg's been around for a long time it started out as a performance brand to a certain top of the top of the mountain top of the mountain a bunch of k2 climbers who for some reason decided to do it in a pair of nike sneakers and they sent it back to nike said look here's some feedback here's how we can make this better but acg's been through some fits and starts and i am curious as to why there hasn't been that continuity in the brand was it the marketing of it was it

the innovation or lack thereof?

You've signed a lot of athletes under the Nike ACG brand now.

You're sponsoring events in that space as well.

There has been, I guess, some concern about this idea that a lot of what you see in the outdoor space, particularly when it comes to ultra marathons and a lot of the off-road type of racing,