Romy

So basically, La Fermiere yogurt for many decades had come in wax-coated paper pots. And then in the 90s, Charlotte tells us that the company decided to switch to the terracotta pot, both because they wanted to stand out to their customers, but also because they were thinking about the environment.

And as soon as Charlotte is starting to, like, sing the praises of this terracotta pot for all of its ecological virtues, I can see the students kind of, like, squirming in their chairs. It's just making them more suspicious. They sort of get this wry smile on their face, you know, because Charlotte is more or less repeating what we found on the website.

And as soon as Charlotte is starting to, like, sing the praises of this terracotta pot for all of its ecological virtues, I can see the students kind of, like, squirming in their chairs. It's just making them more suspicious. They sort of get this wry smile on their face, you know, because Charlotte is more or less repeating what we found on the website.

And as soon as Charlotte is starting to, like, sing the praises of this terracotta pot for all of its ecological virtues, I can see the students kind of, like, squirming in their chairs. It's just making them more suspicious. They sort of get this wry smile on their face, you know, because Charlotte is more or less repeating what we found on the website.

High quality ingredients, high quality packaging, which is like a good slogan, but doesn't necessarily offer much of a window into how the company is actually thinking about the environmental trade-offs. And she's wandering into a room full of teenage sharpshooters. So Romy tries to press Charlotte on the topic.

High quality ingredients, high quality packaging, which is like a good slogan, but doesn't necessarily offer much of a window into how the company is actually thinking about the environmental trade-offs. And she's wandering into a room full of teenage sharpshooters. So Romy tries to press Charlotte on the topic.

High quality ingredients, high quality packaging, which is like a good slogan, but doesn't necessarily offer much of a window into how the company is actually thinking about the environmental trade-offs. And she's wandering into a room full of teenage sharpshooters. So Romy tries to press Charlotte on the topic.

And Charlotte's like, look, terracotta, not the villain here. The villain here is the other kinds of packaging and the word that nobody's saying. It's like, plastic's the obvious villain here. Like, terracotta is obviously better for the environment than plastic.

And Charlotte's like, look, terracotta, not the villain here. The villain here is the other kinds of packaging and the word that nobody's saying. It's like, plastic's the obvious villain here. Like, terracotta is obviously better for the environment than plastic.

And Charlotte's like, look, terracotta, not the villain here. The villain here is the other kinds of packaging and the word that nobody's saying. It's like, plastic's the obvious villain here. Like, terracotta is obviously better for the environment than plastic.

No, it is not. They're also asking these kinds of serious hardball questions. They're teenagers, but they just seem very well-versed in what I would think of as adult corporate consultant lingo.

No, it is not. They're also asking these kinds of serious hardball questions. They're teenagers, but they just seem very well-versed in what I would think of as adult corporate consultant lingo.

No, it is not. They're also asking these kinds of serious hardball questions. They're teenagers, but they just seem very well-versed in what I would think of as adult corporate consultant lingo.

It was almost like the students had decided to go full prosecutor here.

It was almost like the students had decided to go full prosecutor here.

It was almost like the students had decided to go full prosecutor here.

This is actually surprising to me. Like, I'd assumed that the French yogurt came from France, but the ingredients are actually arriving from in-state in New York, which did seem maybe more environmentally sound, although not something La Fermiere is particularly bragging about. We started to wrap up the conversation and we say our awkward goodbyes. We thank Charlotte for her time.

This is actually surprising to me. Like, I'd assumed that the French yogurt came from France, but the ingredients are actually arriving from in-state in New York, which did seem maybe more environmentally sound, although not something La Fermiere is particularly bragging about. We started to wrap up the conversation and we say our awkward goodbyes. We thank Charlotte for her time.

This is actually surprising to me. Like, I'd assumed that the French yogurt came from France, but the ingredients are actually arriving from in-state in New York, which did seem maybe more environmentally sound, although not something La Fermiere is particularly bragging about. We started to wrap up the conversation and we say our awkward goodbyes. We thank Charlotte for her time.

Charlotte, thank you so much for your time. This is really helpful. We appreciate it. We'll talk soon.