A high school teacher has a question, but he wants his skeptical teenage students to answer it. Reporter Garrott Graham rides along as they investigate the motives of an international yogurt brand. Support the show Comment. on this episode Best of Search Engine To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Chapter 1: What led to the yogurt question in the classroom?
Yeah. And they don't do either. The thing that you're describing is the thing that made me kind of nervous walking into a high school with somewhat aloof high school kids. I understand.
I don't.
And I'm feeling that way as we talk to the owner of this cafe, learning once again that adults love this yogurt, the pots are cute, they're reusable. But as the hour winds by, I can slowly feel Romi and Anouk warming to the assignment a little bit. Or maybe it's just because we're starting to get to the point where they might get to miss their next class and that's like exciting for them.
You guys owe me for letting you miss math class.
I'm missing philosophy right now.
Ooh, is that a good thing or a bad thing?
Sometimes. Okay. Depends on the lesson. Yeah, depends on the lesson.
So we're making small talk about class. David, the teacher, has to duck out to go teach his next class. And so for the first time, Shruti and I get a moment alone with these students. Which means I finally get to ask them what they really think about this investigation we're on.
Yeah, I mean, that's pretty much it.
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Chapter 2: Why is La Fermier yogurt unique?
I think that also kind of just comes with being a teenager. I'm not going to lie. And then, you know, I think also in quarantine, like we were all on our phones. And so you actually learn a lot. Like, you know, people always like, oh, yeah, you just sit in bed and do nothing. But like you actually learn a lot on a deep dive on some sort of TikTok or Google. Yeah.
You kind of learn about fast fashion, what that does to the environment, and you start learning about the detriments of what companies do. I think it was specifically with fashion, I think it really... was a turning point for me. You learn about how horrible, you know, the working conditions are. They're barely paid.
How much they produce and how much people are buying just to wear the shirt once and never again.
To me, it was interesting. I've heard parents talk about how much screen time their teenagers were getting during the pandemic, but I'd never actually heard anybody wonder about, like, what specific rabbit holes they were going down while looking at their screens. Yeah. And for Romy and Anouk, it seemed to be this kind of anti-consumerist rabbit hole.
I know that when a brand says that they're doing something fully for their customers and fully for the environment, it's usually hiding something and it's usually they're doing it for their own profit because that's just how everything works. And we wouldn't be facing climate change and we wouldn't be having those issues if... every company's first motive was to make Earth and the people happy.
I know that in our world, most things are for profit and have to be for profit.
Yeah, because if it was actually the best way to make yogurt more sustainable, why are there only two other brands here and there that do it?
Yeah, I was thinking, I feel like Maybe ceramics is better for the environment. If you discard it in nature, it's not going to last as long, whatever, than plastic. But it's also a lot heavier. So when for transportation, that means you can't transport as much of it. It's like more sensitive.
So the students, what they seem to think was going on here was that the company knows sustainability is important to high-end consumers. So if a product looks sustainable and can be marketed as sustainable, who cares if the thing is actually sustainable? Like what's important is what the consumer thinks because what the consumer thinks will determine how much they can sell it for.
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