Charlotte Marchand
Appearances
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The Stupid Little Yogurt Question
Could you say maybe your name and what you do? Yeah, of course. My name is Charlotte Marchand, and I've been with La Fermier for five years now. I'm the head of sales and marketing.
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The Stupid Little Yogurt Question
In around 1995, this was the appearance of the terracotta pot, actually, because at the beginning, they were using a paper cup. But very soon after the creation of the company, the former owner wanted to give to the consumer an elevated experience, but also he wanted something new in the market, something no one did before.
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The Stupid Little Yogurt Question
So he wanted the perfect packaging for this, and the perfect packaging for this was ceramic pots.
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The Stupid Little Yogurt Question
For us, it's very important to propose one of the most sustainable packaging for our product. I don't know if you know, but our ceramic pot is made of 95% of clay, which is a natural material, and then 5% of non-toxic clay, so there is like a minimal environmental impact because it's made from natural materials.
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The Stupid Little Yogurt Question
She keeps saying, high-quality ingredients, high-quality packaging,
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The Stupid Little Yogurt Question
So I will not say we will say it's the most sustainable option. I would say it's one of the most sustainable options and one of the best options we could have today. I totally agree with you, it's more complex than that because there are multiple factors and I will not be able to answer you properly as I'm not a sustainability expert, you know.
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The Stupid Little Yogurt Question
But for sure, when you take the mix of the consumer experience The fact there is no impact on the environment, if you just throw away your pots, it will not damage the environment. So that means there is no pollution on the air again, no pollution on the ocean, no pollution for animals, etc.
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The Stupid Little Yogurt Question
So for us, it's like indulgence and natural. So we want people to have a treat, but a treat with like something that's not harmful to the health, you know? You said you had five ingredients. What are they?
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The Stupid Little Yogurt Question
So we have milk, cream, couture, of course, on the yogurt, vanilla bean, for example, and cane sugar. So that's the only ingredient we have. So here in the US, we are manufacturing our product upstate New York. So we get our milk and cream upstate New York, like very, very close to our production facility.