Ron Alford

What do you want readers to take away? If no one read it except my three kids and maybe their spouses someday, would they be proud of their dad?

What do you want readers to take away? If no one read it except my three kids and maybe their spouses someday, would they be proud of their dad?

If this is like my journal or some sort of a way to process part of my life and part of the things I believe deeply in, essentially what I'm devoting my professional life, but even a lot of my personal life to, if I can get this organized on paper, will my kids be proud of it? That was the second part that was more of an intense focus of getting it all arranged.

If this is like my journal or some sort of a way to process part of my life and part of the things I believe deeply in, essentially what I'm devoting my professional life, but even a lot of my personal life to, if I can get this organized on paper, will my kids be proud of it? That was the second part that was more of an intense focus of getting it all arranged.

The third part was evenings where I had help and had a bit of a team that would, you know, from 6 to 8 p.m. And thankfully my wife was awesome. She said, hey, you have total permission to take that time at night and just, you know. So it was two to three hour segments at night where I would grab a bite of dinner with my family and then by 6 or 6.15 be back in my office.

The third part was evenings where I had help and had a bit of a team that would, you know, from 6 to 8 p.m. And thankfully my wife was awesome. She said, hey, you have total permission to take that time at night and just, you know. So it was two to three hour segments at night where I would grab a bite of dinner with my family and then by 6 or 6.15 be back in my office.

And it was just book work time from like maybe 6 to 8, 8.30 and then be able to kind of relax a little bit with my wife and family before bedtimes. So just more spurts, two to three hours, a couple nights a week.

And it was just book work time from like maybe 6 to 8, 8.30 and then be able to kind of relax a little bit with my wife and family before bedtimes. So just more spurts, two to three hours, a couple nights a week.

Yeah, I think just anything that's principles, like to me, trends come and go, right? Fads come and go. 30-day diets and clothing styles. I have a lot of old pictures of clothes that sure are not in style, right? But principles are just, they're the rock.

Yeah, I think just anything that's principles, like to me, trends come and go, right? Fads come and go. 30-day diets and clothing styles. I have a lot of old pictures of clothes that sure are not in style, right? But principles are just, they're the rock.

I really believe the character traits that I want to be known for, the character traits that I wanted this book to be about, and the principles I wanted to be centered on, and really the principles that represent Southwestern. This isn't my book. I worked hard to put a lot into it, but this is stuff that thankfully Southwestern has given me over 30 years.

I really believe the character traits that I want to be known for, the character traits that I wanted this book to be about, and the principles I wanted to be centered on, and really the principles that represent Southwestern. This isn't my book. I worked hard to put a lot into it, but this is stuff that thankfully Southwestern has given me over 30 years.

And so that was really important as well, is that making sure anything we really dove into was things that were going to last. Things like vision, right? Having a purpose for one's life is not a come and go topic. It's been since the beginning of time and will always be, right? Things like belief systems and really rewiring thoughts and being hyper aware of the thoughts running through my head.

And so that was really important as well, is that making sure anything we really dove into was things that were going to last. Things like vision, right? Having a purpose for one's life is not a come and go topic. It's been since the beginning of time and will always be, right? Things like belief systems and really rewiring thoughts and being hyper aware of the thoughts running through my head.

And how do I reframe beliefs and not let my story go into a negative way? Those are principles that are going to be truths, right? I call them truths versus lies. I unfortunately, like any human, pick up on a lie frequently and my mind starts doubting and doubting. fill in blame and fill in worry and anxiety. But these are truths that bring my mind back to center. I love that. Yeah.

And how do I reframe beliefs and not let my story go into a negative way? Those are principles that are going to be truths, right? I call them truths versus lies. I unfortunately, like any human, pick up on a lie frequently and my mind starts doubting and doubting. fill in blame and fill in worry and anxiety. But these are truths that bring my mind back to center. I love that. Yeah.

And then we just wanted a fun mix of some personal stories, of course, and examples, but then a lot of history, right? We learn from history. So a lot of historical, whether it's data and studies and actual case studies, but history that kind of backs up a lot of these principles of how important they are to our lives. Yeah.

And then we just wanted a fun mix of some personal stories, of course, and examples, but then a lot of history, right? We learn from history. So a lot of historical, whether it's data and studies and actual case studies, but history that kind of backs up a lot of these principles of how important they are to our lives. Yeah.

Well, clients were top of mind through a lot of this. And a lot of them are in sales. A lot of them are in leadership. They lead small teams. Some of them lead small teams. Some of them lead companies. But at the end of the day, there are people that struggle with time. How do I plan my time more effectively? How do I manage my time more effectively? How do I have boundaries and

Well, clients were top of mind through a lot of this. And a lot of them are in sales. A lot of them are in leadership. They lead small teams. Some of them lead small teams. Some of them lead companies. But at the end of the day, there are people that struggle with time. How do I plan my time more effectively? How do I manage my time more effectively? How do I have boundaries and